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坐电梯轻松登山!“低耗游”走红 重在尝试舒适就好
Yang Shi Xin Wen· 2025-08-26 18:23
Core Viewpoint - The rise of "low-consumption tourism" is becoming a new trend, focusing on minimal physical exertion while maximizing psychological comfort during travel experiences [1][20][29]. Group 1: Characteristics of Low-Consumption Tourism - "Low-consumption tourism" includes activities such as using escalators to ascend mountains, gentle drifting in shallow waters, and slow bungee jumping, appealing to tourists who prioritize comfort and experience over physical challenges [1][8][16]. - In Taizhou, Zhejiang, the "South Heaven Ladder" escalator allows visitors to easily ascend a mountain without significant physical effort, highlighting the trend towards comfort in tourism [2][4]. - The "low-altitude bungee" experience in Shanxi, with a controlled drop height of 23 meters, attracts younger audiences seeking a less intimidating adventure [6][10][12]. Group 2: Market Trends and Consumer Behavior - The popularity of "low-consumption tourism" reflects a shift in consumer preferences towards personalized and relaxed travel experiences, moving away from rigid itineraries [20][21][29]. - Tourist demographics are changing, with a noticeable increase in younger visitors aged 20 to 30, indicating a growing market for low-exertion travel options [24][26]. - The "lying drift" project in Jiangxi has seen significant demand, with daily visitor numbers reaching up to 10,000 during peak times, driving up related hospitality and dining revenues [26][28]. Group 3: Implications for the Tourism Industry - The emergence of "low-consumption tourism" is expected to stimulate demand for related infrastructure, such as cable cars and elevators, as well as the production and installation of equipment suited for low-exertion activities [35]. - The shift from "check-in tourism" to experience-oriented travel is injecting new vitality into the tourism market, emphasizing comfort and personal satisfaction over traditional sightseeing [31][33].