Core Viewpoint - The rise of "low-consumption tourism" is becoming a new trend, focusing on minimal physical exertion while maximizing psychological comfort during travel experiences [1][20][29]. Group 1: Characteristics of Low-Consumption Tourism - "Low-consumption tourism" includes activities such as using escalators to ascend mountains, gentle drifting in shallow waters, and slow bungee jumping, appealing to tourists who prioritize comfort and experience over physical challenges [1][8][16]. - In Taizhou, Zhejiang, the "South Heaven Ladder" escalator allows visitors to easily ascend a mountain without significant physical effort, highlighting the trend towards comfort in tourism [2][4]. - The "low-altitude bungee" experience in Shanxi, with a controlled drop height of 23 meters, attracts younger audiences seeking a less intimidating adventure [6][10][12]. Group 2: Market Trends and Consumer Behavior - The popularity of "low-consumption tourism" reflects a shift in consumer preferences towards personalized and relaxed travel experiences, moving away from rigid itineraries [20][21][29]. - Tourist demographics are changing, with a noticeable increase in younger visitors aged 20 to 30, indicating a growing market for low-exertion travel options [24][26]. - The "lying drift" project in Jiangxi has seen significant demand, with daily visitor numbers reaching up to 10,000 during peak times, driving up related hospitality and dining revenues [26][28]. Group 3: Implications for the Tourism Industry - The emergence of "low-consumption tourism" is expected to stimulate demand for related infrastructure, such as cable cars and elevators, as well as the production and installation of equipment suited for low-exertion activities [35]. - The shift from "check-in tourism" to experience-oriented travel is injecting new vitality into the tourism market, emphasizing comfort and personal satisfaction over traditional sightseeing [31][33].

Core Viewpoint - The rise of "low-consumption tourism" reflects a shift in consumer preferences towards experiences that prioritize comfort and minimal physical exertion, moving away from traditional tourism models focused on efficiency and standardization [1][8][12]. Group 1: Definition and Characteristics of Low-Consumption Tourism - "Low-consumption tourism" includes activities such as using elevators to ascend mountains, gentle drifting in shallow waters, and slow bungee jumping, appealing to tourists seeking comfort and relaxation [1][3][5]. - This tourism style emphasizes personal choice and experience over rigid schedules, allowing travelers to enjoy leisurely activities without the pressure of time constraints [8][12]. Group 2: Market Trends and Consumer Behavior - The trend towards "low-consumption tourism" is indicative of a broader diversification in the tourism market, catering to various age groups and physical capabilities, thus enriching the overall travel experience [12][14]. - Tourists are increasingly prioritizing comfort and mental satisfaction over traditional "checklist" tourism, leading to a shift from "efficiency" to "experience" as the primary measure of travel enjoyment [10][12]. Group 3: Economic Impact and Industry Response - The popularity of "low-consumption tourism" is driving demand for related infrastructure, such as cable cars, elevators, and other low-exertion attractions, which in turn stimulates production and installation in the tourism sector [16]. - Increased visitor numbers to low-consumption attractions are boosting ancillary services like accommodation and dining, contributing to overall economic growth in the tourism industry [10][12].

Core Insights - The trend of "low-consumption tourism" is gaining popularity among young travelers, focusing on minimal physical exertion while maximizing psychological comfort [1] - Scenic spots in Hunan are adapting to this trend by introducing new attractions that cater to the desire for both relaxation and social media-friendly experiences [1] Group 1: New Attractions - The introduction of "slow bungee jumping" at Shiyan Lake has significantly increased ticket sales, attracting many young visitors [5] - A "gentle version" of rafting has been launched, featuring water depths not exceeding 50 centimeters, which has led to a noticeable increase in visitor numbers, from 350,000 last year to over 500,000 by August this year [7] - The Wuzhifeng Scenic Area has transformed its offerings with a 3.7-kilometer cable car and various elevators, allowing visitors to enjoy the scenery without strenuous hiking [9][11] Group 2: Visitor Experience - Young visitors express satisfaction with the new attractions, highlighting the balance between thrill and comfort, as well as the opportunity for photography [3][9] - The infrastructure improvements in scenic areas have made them more accessible, with over 75% of the routes now featuring elevators and flat walkways [11]

Group 1: Tourism Development in Ningxia - Ningxia has leveraged its natural resources, such as deserts and the Yellow River, to attract a large number of tourists during the summer, leading to an increase in tourism activity [1] - Various scenic spots in Ningxia have upgraded their tourism products, offering new experiences for visitors, including activities like Yellow River rafting and sand sliding [1] - The region is creating a "day and night" consumption model by hosting nighttime events such as desert music concerts and fireworks shows, ensuring seamless service from sunrise to sunset [3] Group 2: Interactive and Cultural Experiences - At the Western Xia Mausoleum Museum, tourists can engage with interactive entertainment projects like XR games, VR animations, and 4D films to learn about historical contexts and appreciate cultural relics [5] - The Western Xia Mausoleum scenic area has also introduced various cultural and creative products for visitors to purchase [7] Group 3: Innovative Tourism in Shandong - In Qihe County, Shandong, innovative tourism formats such as educational tours have been developed to stimulate the local tourism market, effectively driving growth [8] - A large immersive epic drama is being performed in a theater, utilizing modern light and digital technology to bring ancient civilization to life, followed by fireworks and water shadow shows [10] Group 4: Low-Consumption Tourism Trends in Hunan - "Low-consumption tourism" has gained popularity among young travelers, featuring activities that require minimal physical exertion while maximizing comfort, such as elevator-assisted mountain climbing and gentle rafting [13] - The introduction of a "slow version" bungee jump has attracted many young visitors, significantly boosting ticket sales for the scenic area [17] - The Wuzhifeng Scenic Area in Hunan has transformed its offerings to a "laid-back mode" with extensive accessibility features, resulting in a notable increase in visitors [19][21] Group 5: Indoor Attractions in Chongqing - Due to high temperatures, residents in Chongqing are increasingly visiting indoor amusement parks and museums for relief, injecting vitality into the summer tourism market [22] - An indoor marine world in Chongqing features dolphin shows and ethnic-themed water activities, along with interactive games that are popular among families [24] - The Natural History Museum in Chongqing has become a favored spot for families seeking a cool environment, with visitor numbers expected to exceed 200,000 this summer [25]