Core Viewpoint - The article highlights the successful transformation of a rural rice farming business in Tieling County, where the integration of e-commerce and social media has significantly increased sales and improved the livelihoods of local farmers [1][2][3]. Group 1: Business Transformation - The rice farmer, Dong Baokai, has shifted from selling raw rice at low prices to selling processed rice directly to customers across the country, thanks to the efforts of his niece, Dong Jiaoyang [1]. - Dong Jiaoyang established an online presence for the rice business, registering the account "Tieling Rice Grain" on short video platforms and conducting market research to select popular rice varieties [2]. - The construction of a rice processing factory in the village has enabled the organization of local farmers to process, package, and ship rice, leading to a significant increase in online orders [2]. Group 2: Economic Impact - The shift to selling processed rice has resulted in a profit increase of over 600 yuan per mu for local farmers, enhancing their financial well-being [3]. - The community's engagement in promoting the rice production process through social media has fostered a sense of pride and collaboration among villagers [3]. - The article emphasizes the role of modern technology and e-commerce in revitalizing rural economies and supporting the national initiative for rural revitalization [3].