Core Insights - The article highlights the rise of Akita Manman in the organic baby food market, emphasizing its high repurchase rate and trust among consumers compared to other brands [1][3]. Brand Foundation - Akita Manman was founded in 2018 by Yi Qinlang, who aimed to create a baby food brand that avoids excessive additives and ensures proper nutritional balance [3]. - The brand established three principles: all claims must be backed by testing reports, self-built factories to control the entire process, and collaboration with top global institutions like Kerry and Hongmo Bio [3][5]. International Collaboration - In 2019, Akita Manman formed a strategic partnership with Kerry, a leading food technology company from Ireland, which significantly upgraded the brand's technology [7]. - This collaboration led to three breakthroughs: the addition of Kerry's CECT5716 probiotic strain, a nutrition profile tailored to Chinese infants, and the use of patented microencapsulation technology to maintain probiotic viability [8]. Hidden Advantages of Organic Rice Flour - Akita Manman goes beyond simply ensuring no pesticide residues; it actively prevents contamination by establishing its organic farm in Heilongjiang and using physical methods for pest control [11]. - The brand addresses the common iron deficiency in Chinese infants by offering high-iron rice flour, containing 6.3mg of ferrous iron per 100g, and uses A2β-casein to reduce allergy risks [11]. - A patented grain enzymatic technology improves the powder's fineness by 50%, allowing for easy mixing with warm water without nutrient loss [13]. - The brand avoids artificial flavors, instead using organic germ rice to create a natural rice aroma, completely free from sucrose and salt [13]. Consumer Behavior Insights - The popularity of Akita Manman reflects three shifts in consumer attitudes: from safety concerns to nutritional value, from brand trust to process transparency, and from single products to comprehensive solutions [14]. - A mother who switched from imported brands to Akita Manman noted that initial trust came from testing reports, followed by noticeable improvements in her baby's health [14]. Industry Implications - Akita Manman's success illustrates that true organic in the baby food sector is not merely about certifications but involves a comprehensive philosophy throughout the supply chain [17]. - While other brands focus on packaging certifications, Akita Manman has redefined the standards of "good baby food" through scientific strength and transparent management [17].