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途牛:2025暑期客源地、目的地下沉趋势显著
Xin Hua Cai Jing· 2025-08-29 10:38
Group 1 - The core viewpoint of the article highlights that Tuniu's summer travel report indicates a double-digit year-on-year growth in user travel bookings for both domestic and outbound trips this summer [2] - The report reveals a significant fragmentation in user travel consumption habits, with notable themes such as traditional cultural tours, cool summer escapes, and event-based travel gaining popularity for domestic trips [2] - For outbound travel, family island trips, visa-free travel, and multi-country deep tours are trending among users [2] Group 2 - The report shows that first-tier and new first-tier cities constitute nearly 56% of the summer travel user base, with a notable increase in travel demand from second-tier and lower cities, which saw a nearly 15% year-on-year growth in user travel numbers [2] - Emerging tourist destinations are rapidly gaining popularity, with second-tier and lower destinations experiencing a 24% year-on-year increase in visitor numbers [3] - Traditional popular destinations like Beijing, Shanghai, and Sanya remain at the forefront, while new destinations such as Fangchenggang and Ya'an are becoming sought-after travel spots [3]