Core Insights - The luxury goods market in China is projected to reach 800 billion yuan by 2025, with high-end travel projects like private customization and luxury cruises gaining popularity [1] - The high-end home appliance sector is also showing steady growth, with brands like Casarte achieving over 20% retail sales growth in the first half of the year [1] - Casarte's market share in high-end appliances is significant, with 41.3% in refrigerators, 76.3% in washing machines priced over 10,000 yuan, and 50.2% in air conditioners priced over 15,000 yuan [1] Product Innovation - Casarte has developed innovative products such as washing machines with a care program for delicate fabrics and MSA oxygen preservation technology for refrigerators, extending the freshness of food by eight times [2] - These technologies address specific pain points for high-end users, enhancing the brand's appeal among discerning customers [2] Aesthetic and Smart Living Experience - The competition in high-end home appliances is increasingly focused on aesthetics and smart experiences, with brands collaborating on customized solutions that integrate home decor and appliances [3] - Casarte emphasizes a user-centric aesthetic approach, ensuring that its appliances blend seamlessly with various home styles while maintaining high design standards [3] Active Service and Future Growth - Casarte extends its aesthetic philosophy to proactive service, utilizing AI technology to automate household tasks and enhance user experience [4] - The company's growth is driven by the resonance between high-end demand and precise supply, with plans to continue advancing original technology and aesthetic design to solidify its market leadership [4]