Core Viewpoint - The integration of intangible cultural heritage (ICH) with technology is becoming a new growth driver for high-end home appliances [1][6]. Group 1: Cultural Integration - Young consumers are increasingly drawn to traditional products, such as Shu embroidery and Zisha teapots, which are gaining popularity on e-commerce platforms [2][3]. - The next step for brands is to transform ICH into a lifestyle that encompasses aesthetics and wisdom, integrating it into home decor [4][5]. - The home appliance industry is unexpectedly leading this cultural integration [6]. Group 2: Brand Evolution - Casarte, a high-end home appliance brand, has evolved from being "the creator of home art" to "the contemporary guardian of cultural heritage," aiming to incorporate the beauty of ICH into modern living through the "Casarte AI Appreciation Series" [7][15]. - The brand's commitment to ICH reflects a response to consumers' pursuit of quality, culture, and spiritual identity [15][24]. Group 3: Market Trends - A survey by Hurun in 2025 indicated a decline in traditional luxury goods, with consumers focusing more on spiritual satisfaction and happiness [11]. - This shift has led to a surge in experiential high-end services and a growing interest in cultural symbols over material satisfaction [12]. Group 4: Technological Integration - Casarte's approach combines ICH with advanced technology, aiming to enhance user experience and meet the evolving preferences of high-net-worth individuals [10][30]. - The "AI Eye" technology allows home appliances to perceive and respond to user needs, transforming them from mere tools into intelligent companions [28][30]. Group 5: Product Innovations - Casarte has integrated ICH into its product offerings, such as collaborating with Nanjing Yunjin Museum for a heritage preservation art exhibition and launching the "Casarte Heritage Protection Journey" [17]. - The brand's products, like the AI washing machine and kitchen appliances, utilize ICH principles to enhance functionality and user experience, ensuring the preservation of traditional craftsmanship [20][22][29]. Group 6: Brand Performance - Casarte's strategy has yielded tangible results, with its brand value increasing from 82.1 billion to 92.816 billion, making it the most valuable brand in the high-end sector [24].