Core Insights - The luxury goods market in China is projected to reach 800 billion yuan by 2025, with high-end travel projects like private customization and luxury cruises gaining popularity [1] - The high-end home appliance sector is also showing steady growth, with brands like Casarte achieving over 20% retail sales growth in the first half of the year [1] - Casarte's market share in high-end appliances is significant, with 41.3% in refrigerators, 76.3% in washing machines priced over 10,000 yuan, and 50.2% in air conditioners priced over 15,000 yuan [1] Product Innovation - Casarte has developed innovative products such as washing machines with a care program for delicate fabrics and MSA oxygen preservation technology for refrigerators, extending the freshness of food by eight times [2] - These technologies address specific pain points for high-end users, enhancing the brand's appeal among discerning customers [2] Aesthetic and Smart Living Experience - The competition in high-end home appliances is increasingly focused on aesthetics and smart experiences, with brands collaborating on customized solutions that integrate home decor and appliances [3] - Casarte emphasizes a user-centric aesthetic approach, ensuring that its appliances blend seamlessly with various home styles while maintaining high design standards [3] Active Service and Future Growth - Casarte extends its aesthetic philosophy to proactive service, utilizing AI technology to automate household tasks and enhance user experience [4] - The company's growth is driven by the resonance between high-end demand and precise supply, with plans to continue advancing original technology and aesthetic design to solidify its market leadership [4]

Core Viewpoint - The integration of intangible cultural heritage (ICH) with technology is becoming a new growth driver for high-end home appliances [1][6]. Group 1: Cultural Integration - Young consumers are increasingly drawn to traditional products, such as Shu embroidery and Zisha teapots, which are gaining popularity on e-commerce platforms [2][3]. - The next step for brands is to transform ICH into a lifestyle that encompasses aesthetics and wisdom, integrating it into home decor [4][5]. - The home appliance industry is unexpectedly leading this cultural integration [6]. Group 2: Brand Evolution - Casarte, a high-end home appliance brand, has evolved from being "the creator of home art" to "the contemporary guardian of cultural heritage," aiming to incorporate the beauty of ICH into modern living through the "Casarte AI Appreciation Series" [7][15]. - The brand's commitment to ICH reflects a response to consumers' pursuit of quality, culture, and spiritual identity [15][24]. Group 3: Market Trends - A survey by Hurun in 2025 indicated a decline in traditional luxury goods, with consumers focusing more on spiritual satisfaction and happiness [11]. - This shift has led to a surge in experiential high-end services and a growing interest in cultural symbols over material satisfaction [12]. Group 4: Technological Integration - Casarte's approach combines ICH with advanced technology, aiming to enhance user experience and meet the evolving preferences of high-net-worth individuals [10][30]. - The "AI Eye" technology allows home appliances to perceive and respond to user needs, transforming them from mere tools into intelligent companions [28][30]. Group 5: Product Innovations - Casarte has integrated ICH into its product offerings, such as collaborating with Nanjing Yunjin Museum for a heritage preservation art exhibition and launching the "Casarte Heritage Protection Journey" [17]. - The brand's products, like the AI washing machine and kitchen appliances, utilize ICH principles to enhance functionality and user experience, ensuring the preservation of traditional craftsmanship [20][22][29]. Group 6: Brand Performance - Casarte's strategy has yielded tangible results, with its brand value increasing from 82.1 billion to 92.816 billion, making it the most valuable brand in the high-end sector [24].