Core Viewpoint - The article highlights the rampant issue of copyright infringement in the e-commerce sector, particularly through the misuse of "slice marketing," which has led to significant challenges for content creators and consumers alike [1][2]. Group 1: Issues Faced by Creators - Content creators, like the hairdresser Xiaohua, are struggling against widespread theft of their work, with hundreds of accounts misusing their videos for profit without any recourse [1]. - The current system presents significant barriers for creators seeking to prove infringement, as infringing parties can easily hide evidence and evade accountability [1]. Group 2: Proposed Solutions - To reduce the cost of rights protection, platforms must take on primary responsibility by implementing "one-click rights protection" features, allowing creators to report infringements easily and ensuring rapid verification and action against infringing content [2]. - Platforms should enhance their infringement reporting tools and establish automatic evidence preservation mechanisms using blockchain technology to prevent the destruction of evidence by infringers [2]. - Regulatory bodies need to enforce stricter penalties for infringers to deter illegal activities and ensure that the costs of infringement outweigh the potential profits [2]. Group 3: Collaborative Governance - Addressing the slice marketing issue requires a collaborative effort among regulators, platforms, creators, and consumers to create a comprehensive governance system [2]. - A healthy e-commerce ecosystem relies on innovation and integrity rather than infringement and fraud, emphasizing the need for lawful entities to benefit while wrongdoers face consequences [2].