Core Insights - The article highlights the innovative development path of the Maoshan Scenic Area, focusing on cultural creativity to enhance consumption and empower tourism through intellectual property [1][2][3] Group 1: Revenue and Growth - By October 2025, the Maoshan Scenic Area's "Maoshan Fudu" cultural brand is projected to achieve revenue of 6.5 million yuan, representing a year-on-year growth of 90.27% [1] - The scenic area has developed over 400 cultural products, with more than 60 new products launched in 2025 alone, integrating elements of Taoism and local characteristics [1] Group 2: Intellectual Property and Brand Strategy - In 2025, the Maoshan Scenic Area completed copyright registration for 13 cultural products, establishing a knowledge property protection system to facilitate marketization [2] - The scenic area has formed strategic partnerships with artisans and brands to enhance product development and cultural depth, including collaborations with a Chinese arts and crafts master and a non-heritage brand [2] Group 3: Marketing and Distribution Channels - The Maoshan Scenic Area employs a dual-channel strategy, utilizing online platforms like Taobao and Douyin for marketing while also establishing 12 themed cultural stores at key tourist sites [2] - The area has participated in over 50 exhibitions and sales events in 2023, transforming static products into dynamic experiences that combine cultural display, interactive engagement, and consumer experience [3]