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文创营收同比增长超90% 茅山景区以文创“活”化文旅新景
Zhen Jiang Ri Bao· 2025-12-16 23:51
日前,在茅山景区顶宫文创店内,游客们手持精致的冰箱贴、古朴的印章、创意包袋、福运手串等 融合茅山元素的文创产品,在收银台前排着队。随着"嘀"声轻响,一件件商品被扫码付款带走。"每件 都有茅山的味道和故事,带回去既是纪念,也是把福气带回家。"南京游客张女士笑着展示手中的文创 小物。如今,这样"把文化带回家"的场景已成为茅山景区的一道新风景。 线上线下双渠道发力,更让茅山文创走进大众生活。线上,景区入驻淘宝、抖音、小红书等主流平 台,通过"内容种草+直播带货+旗舰店直营"组合拳,持续延伸消费场景;线下,精心布局12家主题文 创门店,覆盖顶宫、印宫、仙人洞等重点景点,并在句容开设城市文创旗舰店,让茅山文化可感知、可 携带、可分享。 值得关注的是,今年来,茅山文创已亮相50余场各类展销活动,包括葛仙湖年货大集、玄武湖生活 节、第十届中国国际版权博览会等。通过设置老子IP打卡点、开设文创展销专区,景区将静态产品转化 为动态体验,打造出集文化展示、互动打卡、消费体验于一体的文旅新场景。 茅山景区以文创为笔,绘就了一幅传统文化与现代消费交融共生的新画卷。这不仅为区域文旅产业 注入了强劲动能,更探索出一条让文化遗产"活"在当 ...
寸土寸金的南京西路上 多了间免费驿站歇歇脚
Sou Hu Cai Jing· 2025-08-20 18:08
Core Insights - The "Nanxi·Haishangyi" service station officially opened for trial operation on August 21, aiming to enhance the consumer experience in the Nanjing West Road area, which is part of the "International Consumer Center City Demonstration Zone" initiative [1][3] Group 1: Service Offerings - The service station features over 200 square meters of space, including a tourism service consultation point, rest areas, and a special exhibition celebrating the 80th anniversary of Nanjing West Road [3][5] - It provides multilingual services and tax refund facilities for international tourists, along with integrated guidance systems and electronic displays for local attractions and cultural exhibitions [3][5] Group 2: Economic Impact - The presence of the "Louis Vuitton" cruise ship has significantly boosted sales in the surrounding areas, with year-on-year increases of 70% and 147% in nearby shopping centers [3] - The service station is positioned to enhance the overall consumer experience and confidence in the Nanjing West Road commercial area, linking high-end retail and dining experiences [5][7] Group 3: Community Engagement - The station will host various community events and activities, encouraging public participation and collaboration with local businesses [3][5] - It aims to support nighttime economy initiatives by integrating with local attractions and promoting social gatherings, thereby stimulating diverse consumer activities [5][7]
艺术品市场:终将迈向繁荣!
Sou Hu Cai Jing· 2025-07-23 06:00
Core Viewpoint - The Chinese art investment market has significant potential, with an estimated demand of approximately 20 trillion yuan, indicating a market that is four to five times larger than the current total transaction volume in the art market [7]. Group 1: Market Overview - The art investment market is recognized as one of the three major investment markets globally, following real estate and stocks, with an annual transaction volume of 400 to 500 billion yuan [5]. - The potential demand for art investment in China is estimated to be around 6 trillion yuan, highlighting the vast opportunities available in this sector [5][7]. Group 2: Factors Driving Market Growth - The polarization of wealth in society is leading to a surplus of funds from the real estate market, which is expected to flow into the stock and art markets, driving their growth [10]. - Wealthy individuals are increasingly turning to art as a more liquid investment compared to real estate, which requires formal documentation and has more rigid transaction processes [12]. - The rising standard of living and cultural appreciation among the population is creating a robust market for high-value art exchanges [12]. Group 3: Unique Characteristics of Art Investment - Unlike real estate, quality art pieces are non-renewable and possess inherent scarcity, making them attractive investments [14]. - The demand for art is expected to increase as the need for housing diminishes due to various policies, redirecting funds towards the stock and art markets [16]. Group 4: Economic Impact and Future Outlook - The growth of wealth and consumption upgrades are primary drivers of the art consumption market, with art being viewed as a safe investment amid stock market volatility and slowing real estate appreciation [18]. - The development of the cultural and art investment sector is crucial for the domestic economy, reflecting a national emphasis on cultural heritage and innovation [20]. - The influx of capital into the art market is expected to lead to price increases, with projections indicating a peak in the art investment market over the next fifteen years [22].
一部写在树叶子上的书(古籍今读)
Ren Min Ri Bao Hai Wai Ban· 2025-07-18 01:13
Group 1 - Huang Daopo is credited with improving hand-spinning cotton textile technology and tools, significantly enhancing the quality and yield of cotton fabric, which transformed the traditional dressing habits in China [1] - The three-spindle spinning wheel innovated by Huang Daopo was considered the most advanced spinning tool in the world at that time, predating similar developments in Western Europe by over 400 years [1] Group 2 - Tao Zongyi, through his notes in "Nan Cun Chuo Geng Lu," documented the contributions of Huang Daopo and the advancements in cotton spinning technology, preserving valuable historical information that might have otherwise been lost [2] - "Nan Cun Chuo Geng Lu" consists of 30 volumes and includes a wide range of topics, from government regulations to folk anecdotes, thus serving as a significant historical resource [3] Group 3 - The book records 585 events, covering various aspects of society, including the establishment of government institutions and cultural practices, which provide insights into the real conditions of the era [3] - Specific entries, such as the account of "Killing Tiger Zhang," illustrate social issues like the prevalence of tigers and the encouragement of hunting by the government during the Yuan dynasty [4] Group 4 - The narrative of Cheng Pengju and his wife highlights the practice of "captured marriage" during the Mongol invasions, reflecting the social dynamics of the time [5] - The book also contains valuable records related to traditional Chinese medicine, performing arts, and daily life, contributing to a comprehensive understanding of the Yuan dynasty's culture [6]
曲阜市引进“乡村振兴合伙人”,赋能乡村产业高质量发展
Qi Lu Wan Bao· 2025-07-01 00:17
Group 1 - The core idea of the articles revolves around the successful initiative of Qufu City to attract talents back to their hometowns, leveraging emotional ties and clear investment opportunities [2][3] - Qufu City has effectively connected over 120 talents who have returned, utilizing a targeted approach that includes "targeted discussions" and "hometown attraction" models [3] - The city has created a clear "one town, one industry" industrial map, allowing returning talents to see the vast opportunities and specific paths for development in their hometown [3] Group 2 - Qufu City has established a "Creative Loan Home" service platform to provide comprehensive support for returning entrepreneurs, including policy consultation, loan processing, training, and project guidance [4][5] - The "Doctor's Courtyard," a pioneering platform, has connected over 200 experts to assist 84 villages, providing free and accessible solutions to local industrial challenges [5] - Successful projects, such as the upgraded "Five-Spice Pancake" and the "Yile Farm" complex, have significantly boosted local economies, with the latter achieving a revenue of over 40 million yuan in 2024 and creating over 500 jobs [6][8] Group 3 - The "One Piece of Land" model has transformed previously underdeveloped areas by consolidating over 1,600 acres of land, leading to increased efficiency and reduced costs for local farmers [7] - Qufu City has seen a flourishing of various industries, with initiatives like the "Common Prosperity Workshop" generating over 200 million yuan in sales and significantly increasing villagers' incomes [8] - The integration of talents, funds, and industries under the leadership of local party organizations has effectively addressed issues such as talent shortages and resource fragmentation, paving the way for rural revitalization [8][9]
游客行李箱变身“跨国贸易新载体”
Xiao Fei Ri Bao Wang· 2025-05-20 02:44
Core Viewpoint - The rise of "reverse purchasing" by international travelers reflects the global recognition of the competitiveness of Chinese manufacturing and signifies China's transition from being the "world's factory" to a "global market" [1] Group 1: Market Trends - International travelers are increasingly using their luggage as "mobile warehouses" to carry back Chinese-made products such as electronics, toys, and home goods for resale or personal use [2][4] - The TikTok trend "ChinaTravel" has garnered nearly 1 billion views, indicating a growing interest in shopping in China among foreign tourists [2] Group 2: Consumer Preferences - High-margin products like data cables, small appliances, and unique souvenirs are particularly favored by foreign consumers, with significant price differences compared to their home markets [5][4] - Tourists are purchasing a variety of items, including traditional crafts and modern gadgets, which serve both as souvenirs and practical goods [4][5] Group 3: Quality Perception - The perception of Chinese manufacturing has shifted from being seen as cheap to being recognized for quality, with improvements in design and material noted by consumers [7][9] - The trend of "reverse purchasing" highlights the dual recognition of Chinese manufacturing's cost-effectiveness and innovation in the international market [9] Group 4: Economic Impact - The "reverse purchasing" trend is driven by policy openness and manufacturing upgrades, injecting new vitality into the Chinese consumer market and showcasing the transition from "Made in China" to "Created in China" [9]