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突破美学边界!中国创意包装第一股柏星龙引领包装设计产业升级
Sou Hu Wang· 2025-12-17 05:00
Core Viewpoint - Shenzhen Baixinglong Creative Packaging Co., Ltd. is leading the creative packaging industry in China by integrating creativity, technology, and cultural innovation, transitioning from aesthetic competition to value-driven growth [1] Group 1: Company Overview - Baixinglong is recognized as the top listed company in China's creative packaging design sector, with a stock code of 920075 [1] - The company has successfully created over 30,000 products across various high-end consumer sectors, including liquor, cosmetics, tea, food, jewelry, and luxury goods [6] Group 2: Innovative Service Model - Baixinglong has developed a unique one-stop creative service model that integrates brand strategy, creative design, technology research and development, and product delivery, covering the entire cycle from strategy to delivery [2] - This model aims to elevate packaging from a design strategy to a growth strategy, enhancing brand premium capabilities [2] Group 3: Design Philosophy - The company emphasizes that design begins with insights and originality, involving market research, cultural analysis, and systematic brand development to create commercially viable products [4] - Baixinglong maintains an original philosophy of "new, unique, and special," establishing a market demand database and creative material library to provide continuous inspiration and market insights [4] Group 4: Technological Integration - Baixinglong is committed to integrating creativity with technology, pushing packaging towards a new phase of technological, intelligent, and environmentally friendly solutions [9] - The company has established five production bases across China, achieving a daily production capacity of 200,000 single boxes, ensuring efficient production from custom samples to mass production [9] Group 5: Innovation in Packaging - The company has pioneered various innovations in packaging, such as introducing cardboard boxes in liquor packaging and developing environmentally friendly packaging solutions [10] - Baixinglong has also developed a multi-modal AI model to enhance creative processes, significantly improving design efficiency and quality [12] Group 6: Cultural and Consumer Engagement - In 2024, Baixinglong launched a new subsidiary, "Longyan Cultural Innovation," to enter the consumer-facing cultural product market, combining design, craftsmanship, and international IP operations [14] - The company is leveraging AI capabilities in cultural products, creating interactive and emotionally engaging items for younger consumers [14][16] Group 7: Industry Leadership - Baixinglong is redefining the value of packaging by transforming it into a growth engine and a strategic tool for brands, setting a replicable benchmark for the creative packaging industry in China [17]