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聚焦茶饮行业,粤Tea2025秋季展于广州举办
Nan Fang Du Shi Bao· 2025-09-03 00:11
Core Insights - The "Yue Tea 2025 Autumn Exhibition" held in Guangzhou focuses on product innovation and industry collaboration in the ready-to-drink tea sector [1][3] - The event highlights the shift in the ready-to-drink tea industry from scale expansion to quality enhancement and differentiated innovation [3] Group 1: Event Overview - The exhibition was guided by the Guangzhou Municipal Bureau of Commerce and featured over seventy suppliers presenting new autumn and winter product proposals [1][3] - A themed forum titled "The Future of Tea Drinks in the Next Ten Years" addressed key issues such as homogenization, health demands, and brand value enhancement [3] Group 2: Industry Trends - The event showcased a new tea drink R&D competition, attracting talent from across the country to evaluate innovations in flavor, technology, and health concepts [3] - The Guangzhou Municipal Bureau of Commerce emphasized Guangdong's role as a key innovation hub in China's tea drink industry and outlined supportive policies for quality development and international expansion [5] Group 3: Evolution of the Exhibition - The "Yue Tea" exhibition has evolved from a ToC (business-to-consumer) model in its first two editions to a ToB (business-to-business) model starting from the third edition, facilitating industry communication [7]