Core Insights - TikTok Shop is rapidly growing but many sellers face challenges in profitability, indicating a need for strategic approaches to succeed in this platform [1] Group 1: Product Selection - Selecting products that trigger "impulse buying" is crucial, as TikTok operates as an "interest e-commerce" platform where users often lack a shopping plan [3] - Products that are innovative, unique, or solve everyday problems are more likely to attract immediate purchases [3] Group 2: Content Strategy - Content is the primary driver on TikTok Shop, contrasting with traditional e-commerce platforms like Amazon [4] - Sellers should focus on storytelling through engaging videos that showcase real-life usage, comparisons, and solutions to pain points, rather than just displaying products [4] Group 3: Logistics Management - Timely shipping is a critical factor, as TikTok Shop imposes strict assessments on sellers' shipping performance [4] - High delayed shipping rates can negatively impact store ratings and lead to penalties, suggesting the importance of pre-stocking and reliable logistics [4] Group 4: Payment Optimization - Many sellers experience reduced profits due to high fees and exchange losses in the payment process [5] - It is recommended to plan cross-border payment strategies using compliant third-party tools to minimize costs and streamline transactions [5] Group 5: Long-term Strategy - Relying on a single product for success is not sustainable; sellers should develop a product matrix with multiple categories and accounts [6] - This diversified approach allows for maintaining overall revenue even if one product's popularity declines, promoting stable and sustainable operations [6]