Core Insights - The 138th China Import and Export Fair (Canton Fair) is showcasing innovative home and health products that are gaining attention from overseas buyers, with Chinese companies exploring various paths for global market growth [1][6] Group 1: Product Innovation and Market Demand - Health-conscious consumers globally are driving a surge in demand for health-related products, prompting companies to accelerate the development of smart products with features like intelligent control systems [3][5] - A unique bathtub with multiple functions, including therapeutic effects, has attracted interest from buyers in Thailand, Vietnam, and Singapore, reflecting a shift in overseas buyer preferences towards innovative designs [3][4] - The demand for personalized and aesthetically pleasing product designs is increasing, with companies adapting their offerings to meet evolving consumer tastes [3][4] Group 2: Strategic Adjustments and Market Expansion - Companies are preparing to establish production bases in Southeast Asia to enhance competitiveness in various markets [4] - Industry experts suggest that companies should focus on three key areas for sustainable growth: adapting products to local markets, building a comprehensive online and offline distribution network, and enhancing brand value through cultural and technological storytelling [5][6] - The global furniture market is expanding, with Chinese companies maintaining a leading position in production and export, while traditional markets in Europe and the U.S. remain significant [6]