2025年12月29日，"三个一百"莞货出海品牌推广启动仪式举行。活动由中国国际贸易促进委员会东莞市 委员会主办，东莞市国际商会承办，以"百V探百企，莞货全球行"为主题，通过"百家商会、百名网 红、百家名企"联动模式，聚势赋能，全面展示东莞制造的创新实力与品质魅力，拓展国际市场，推动 本土品牌集群化、国际化发展。 面对全球贸易格局调整，莞货正面临从"产品输出"向"品牌输出"的转型需求。作为外贸大市、制造大 市，东莞正想方设法让"东莞制造"走出去。 以内容创作展现"东莞制造美学" 他表示，此次以"百V探百企，莞货全球行"为主题的"三个一百"活动，正是市贸促会把握新媒体趋势， 通过网红达人的镜头语言，让东莞制造的匠心与创新，被全球消费者看见，让莞货品牌在国际市场拥有 更鲜活的形象、更响亮的声音，推动"制造+流量"融合，助力莞货品牌出海的新路径。他鼓励企业以优 质产品为根基拥抱品牌建设，期待网红达人讲好东莞制造故事，共同让"莞货"闪耀全球。 "粉丝量从0到20多万，短视频的流量已经破亿。"尹积琪分享过去一年通过"制造硬实力+传播软实力"的 融合，提升品牌知名度的过程，"不只一般的消费者，还有B端的商家会通过网络发现 ...

他介绍，其公司已通过自建直播带货、与跨境主播合作、运营海外新媒体账号等方式，让消费者直观感 受东莞鞋履的品质细节与设计巧思，"这种'制造硬实力+传播软实力'的结合，有效提升了我们在海外市 场的品牌认知度。"他呼吁东莞企业不仅要做好产品，更要讲好品牌故事；不仅要开拓市场，更要传递 价值；不仅要"走出去"，更要"走进去、走上去"。 来自叙利亚、拥有三百多万粉丝的网红Zein表示，如今的东莞不仅具备顶尖的产业链与工匠精神，更不 断推出充满科技感与设计感的产品，"我们愿成为一座桥梁，通过镜头和文字，连接东莞与全球消费 者，真实展现东莞制造的实力与匠心。" 东莞市贸促会党组书记、会长陈国良表示，东莞制造正经历从"产品输出"向"品牌输出"的关键转型，本 次活动是东莞拓宽优质莞货销售渠道、拓展企业出海路径的一次创新实践。东莞市贸促会将持续推 动"制造+流量"深度融合，助力东莞企业与新媒体资源对接，让莞货借助流量东风，进入全球更多市场 与家庭。(完) 获颁发"莞货出海品牌推荐官"证书。许青青 摄 东莞皮革鞋业协会会长、东莞迪宝鞋业董事长尹积琪表示，他亲历了"东莞制造"从"贴牌代工"向"自主 品牌"转型的阵痛，也见证了东莞以匠 ...

在宏观经济增速放缓、房地产市场调整、全球供应链重塑的"三重压力"之下，曾经伴随地产红利狂奔二十年的家居行业，正被迫进入一个存量 博弈时代。 2025年的中国家居行业，正伫立在一个历史性的十字路口。受人口结构变化与城市化放缓的双重影响，居民住房需求持续低迷，直接导致了依 托于地产周期的传统家居消费需求低迷。 国家统计局数据表明，2025年1—11月份，全国房地产开发投资同比下降15.9%，个人按揭贷款下降15.1%。这种源自上游的资金链紧缩，迅速 传导至下游的家居建材行业。 乍看之下，慕思的业绩似乎不及凭借海外代工或主打出口的竞品亮眼，通过对其具体披露的经营情况分析，会发现慕思实际上进行着一场品牌 端的变革——即跳出国内存量市场的价格竞争，拒绝通过简单的代工低价出海，而是坚定地向全球市场输出品牌价值，寻求高质量的增量。 面对当下的存量竞争，慕思的出海逻辑，反映出家居行业的版本大更新。如果说过去二三十年是中国家居企业靠"海量低价商品"卖货，那么现 在则是通过品牌与资本输出，逐鹿全球市场。 这种转型不再是简单的"把产品运出去卖掉"，而是涉及供应链重构、资本运作和技术的深度蜕变。 慕思股份总部大楼 这个时代，行业头部 ...

Core Insights - Chengdu aims for high-level opening-up during the "14th Five-Year Plan" period, leveraging "Rongpin Going Global" as a key strategy to enhance its international trade and brand recognition [1][2] Policy, Channels, and Industry - Chengdu has established a comprehensive support system for enterprises to go global, focusing on policy empowerment, logistics channels, and industrial capabilities [2] - The city has implemented a three-dimensional policy system to facilitate international market access, including subsidies for international exhibitions and funding for key export brands, resulting in over 200 billion yuan in intended orders from various international trade events [2] - Chengdu's logistics network has expanded significantly, with 82 international flight routes and over 36,000 China-Europe freight trains, reducing shipping times and costs for local businesses [3] - Key industries such as electronics, pharmaceuticals, and renewable energy have seen substantial growth, with exports increasing by 34.6% year-on-year in the first three quarters [3][4] Technology, Brand, and Model - Chengdu enterprises are shifting from low-cost exports to value-driven approaches, achieving significant contracts in high-end markets, such as a 2.1 billion yuan deal for smart heavy trucks in Saudi Arabia [5] - Technological innovation is a priority, with companies integrating AI and smart technologies to enhance product competitiveness, leading to increased sales and international recognition [6] - Brand development is emphasized, with local firms moving from OEM to brand exports, significantly enhancing the global presence of "Chengdu-made" products [6] - Innovative business models, including the establishment of a free trade zone, are facilitating trade and attracting foreign investment, with over 5,000 foreign enterprises now based in Chengdu [9] Scale, Market, and Impact - Chengdu's foreign trade has seen remarkable growth, with a projected 2024 export value of 839 billion yuan, marking a 12.1% increase [8] - The city's market reach has expanded globally, with products being exported to 230 countries and regions, contributing to its status as the leading foreign trade city in Western China [8][9] - Chengdu's open practices are benefiting the broader Western region, creating a ripple effect that enhances logistics and trade opportunities for neighboring cities [9]

Core Insights - The event "Connecting with Overseas Chinese for Mutual Benefits" was held in Shanghai, gathering representatives from over 40 countries and regions to explore overseas cooperation opportunities for enterprises [1] Group 1: Event Overview - The conference included four main segments: interactive exchange of overseas investment information, sharing of enterprise overseas case studies and achievements, provision of high-quality financial services for enterprises going abroad, and decoding the "flow password" of China's dual circulation by overseas Chinese business representatives [1] Group 2: Key Contributions - Chen Jinzhou, Supervisor of the Brazil China Economic and Trade Promotion Association, highlighted Brazil's development opportunities and the support the local overseas Chinese community can provide to Chinese enterprises, emphasizing Brazil as a "world granary" and "resource treasure" [3] - Wang Yong, President of Shanghai Electric Wind Power Group, shared the company's international development practices, focusing on high-end and differentiated overseas projects in regions such as Russia, the Middle East, North Africa, Southeast Asia, Japan, and South Korea [3] - Gu Yongtao, Chairman of Henrui Carbon Fiber Group, discussed the successful experiences of precise supply-demand matching through participation in the China International Import Expo, summarizing the value empowerment brought by the event as "the release and transformation of multi-dimensional benefits" [3] Group 3: Strategic Direction - Wang Xiaohan, Vice President of the Shanghai Federation of Industry and Commerce, stated that the unique advantages of overseas Chinese leaders and businesses in connecting China and the world exemplify the theme of "using overseas Chinese as a bridge" [4] - The global development of Shanghai enterprises is shifting from "product output" to "brand output," "technology output," and "model output," with hopes to deepen collaboration with overseas Chinese enterprises and strengthen mutual empowerment [4]

Core Insights - The event marked a comprehensive brand strategy renewal for Jinbei, showcasing multiple new models including both fuel and electric vehicles [1][2] - Jinbei aims to leverage the resources of Shenyang Automotive Group to enhance product development, smart manufacturing, and market expansion, positioning itself as a globally competitive commercial vehicle brand [1] - Jinbei has maintained its commitment to quality over its 30-year history, adapting to the industry's shift towards new energy and smart technology [1] Manufacturing Strategy - Jinbei plans to advance its smart manufacturing system through the New Commercial 4.0 Quality Intelligent Factory, aiming to improve production efficiency and product consistency [2] Product Innovation - The company is implementing a multi-energy strategy that includes fuel, pure electric, methanol, CNG, and hybrid vehicles, while enhancing its product matrix across commercial vehicles and specialized equipment [2] - Jinbei has achieved L2-level assisted driving applications in mass-produced models and is testing L3+ technology under specific conditions, with plans for L4-level autonomous driving solutions targeting smart logistics [2] Sales and Market Strategy - Jinbei is adopting a dual approach of "domestic user experience reconstruction + overseas localization operation" to enhance its service ecosystem and transition from product output to brand output [2] - The company launched five new models, including three fuel models and two electric models, with prices ranging from 76,900 to 185,800 yuan, targeting high-frequency scenarios such as logistics, business commuting, and group passenger transport [2]

Core Insights - The 138th China Import and Export Fair (Canton Fair) is showcasing innovative home and health products that are gaining attention from overseas buyers, with Chinese companies exploring various paths for global market growth [1][6] Group 1: Product Innovation and Market Demand - Health-conscious consumers globally are driving a surge in demand for health-related products, prompting companies to accelerate the development of smart products with features like intelligent control systems [3][5] - A unique bathtub with multiple functions, including therapeutic effects, has attracted interest from buyers in Thailand, Vietnam, and Singapore, reflecting a shift in overseas buyer preferences towards innovative designs [3][4] - The demand for personalized and aesthetically pleasing product designs is increasing, with companies adapting their offerings to meet evolving consumer tastes [3][4] Group 2: Strategic Adjustments and Market Expansion - Companies are preparing to establish production bases in Southeast Asia to enhance competitiveness in various markets [4] - Industry experts suggest that companies should focus on three key areas for sustainable growth: adapting products to local markets, building a comprehensive online and offline distribution network, and enhancing brand value through cultural and technological storytelling [5][6] - The global furniture market is expanding, with Chinese companies maintaining a leading position in production and export, while traditional markets in Europe and the U.S. remain significant [6]

Core Insights - Yunnan is the largest coffee-producing province in China, with significant growth in coffee exports in the first half of the year, targeting 34 countries and regions including the Netherlands, Germany, and Vietnam [1] - The price of Yunnan coffee beans has risen sharply, influenced by international coffee prices reaching a 50-year high, with prices increasing from 40 yuan/kg at the end of last year to around 66 yuan/kg in May this year [3] - The coffee industry in Yunnan is experiencing a boom, with a reported export value of over 770 million yuan in the first eight months of the year, making it the largest coffee exporter in China [7] Production and Market Dynamics - Yunnan's coffee production capacity is expanding due to increasing domestic consumption and overseas orders, with a daily production of about 2 tons of roasted beans in a processing facility [1][3] - The coffee planting area in Yunnan is projected to reach 1.267 million acres by the end of 2024, with an expected production of 146,000 tons and an agricultural output value of nearly 5 billion yuan, reflecting a 13% year-on-year growth [12] - The coffee industry is transitioning from raw material supply to brand output, with a focus on quality improvement and technological innovation [13] Export Trends and Opportunities - The demand for Yunnan coffee is increasing, with overseas orders driving industry upgrades and a shift towards exporting processed coffee products such as roasted beans and instant coffee [18] - The global coffee market is projected to grow significantly, with estimates of reaching 840.23 billion yuan in 2024 and 1,107.82 billion yuan by 2030, indicating a compound annual growth rate of 4.72% [16] - The coffee industry in Yunnan is enhancing its production processes to meet the evolving demands of international markets, including the introduction of modern production lines for cold brew coffee [14]

Core Viewpoint - Yunnan Province is experiencing significant growth in its coffee industry, transitioning from raw material supply to brand export, with a notable increase in international market presence and export value [1][2]. Group 1: Industry Growth and Export Performance - Yunnan Province is the main coffee production area in China, with coffee exports reaching a value of 650 million yuan in the first half of this year, marking an 8.4% year-on-year increase and ranking first in the country [1]. - The coffee export market from Yunnan covers 34 countries and regions, including the Netherlands, Germany, and Vietnam [1]. - The coffee and its products exported from Mangshi Customs reached a value of 150 million yuan in the first half of this year, showing a remarkable 48% year-on-year growth [2]. Group 2: Quality Control and Standards - Mangshi Customs has implemented a "one-on-one" technical guidance system for coffee producers, focusing on soil monitoring and pest control to ensure stable coffee bean quality [2]. - The establishment of a comprehensive coffee quality safety detection system, covering over 100 parameters, has been crucial for meeting international quality standards [3]. - The optimization of customs clearance processes, including the promotion of "cloud issuance" and self-printing of certificates, has significantly accelerated the export process for coffee [3]. Group 3: Challenges and Solutions - Despite the positive export performance, companies face challenges related to quality control, which can lead to extended delivery times [3]. - To address these challenges, Mangshi Customs has enhanced laboratory testing capabilities and streamlined customs procedures to support coffee exports [3].

Core Viewpoint - Xiamen Jihong Technology Co., Ltd. (Jihong Co.) has made a significant market debut, becoming the first "AI cross-border social e-commerce A+H stock" in the Hong Kong market, reflecting the strong momentum of China's cross-border e-commerce industry amid globalization and digitalization [1][3] Group 1: Company Performance - In 2024, Jihong Co. achieved impressive financial results with a revenue of 552.93 million yuan and a net profit of 18.19 million yuan [4] - The company's cross-border social e-commerce business generated revenue of 336.59 million yuan, becoming the core engine of its growth [4] - Jihong Co. ranks second in the Chinese B2C export e-commerce sector with a 1.3% market share [4] Group 2: Business Model and Strategy - Jihong Co. operates under a dual-driven business model, combining cross-border social e-commerce with paper packaging solutions [3][4] - The company employs a unique "goods find people" model, leveraging consumer data to identify needs and guide purchasing decisions, contrasting with the traditional "people find goods" approach [5][6] - The cross-border social e-commerce business accounted for 60.9% of total revenue in 2024, with a high gross margin of 60.5% [6] Group 3: Packaging Solutions - Jihong Co. is a leading provider of one-stop paper packaging solutions, integrating various processes from design to logistics [8][9] - The company holds a 1.2% market share in the Chinese paper packaging sector, ranking first in revenue among domestic companies [9] - The paper packaging market in China is projected to grow from 1,456 billion yuan in 2020 to 1,703 billion yuan in 2024, with expectations to reach 2,227 billion yuan by 2029 [9] Group 4: Environmental and Market Trends - The company is positioned to benefit from increasing environmental awareness and stringent ESG policies, which are reshaping the packaging industry [10][11] - Jihong Co. has seen its paper packaging output rise from 846.7 million square meters in 2022 to 1,026.1 million square meters in 2024 [11] - The company has established partnerships with major brands like Yili and McDonald's, enhancing its market presence [12] Group 5: Future Outlook - Jihong Co. aims to transition from merely "cross-border selling" to "brand output," with a target to increase brand business contribution to 30% by 2027 [13] - The company's strategic focus includes leveraging AI technology and expanding its brand matrix to explore new valuation opportunities [14]