Core Insights - The article highlights the significant increase in demand for air conditioning and refrigeration appliances due to extreme heat events in 2024 and 2025, with a notable rise in sales of household air conditioners and refrigerators [1] - The kitchen air conditioning segment is experiencing rapid growth, driven by consumer demand for high-quality living and advancements in technology [2] - The new national subsidy policy for air conditioners in 2025 is expected to further stimulate consumer purchases, particularly for kitchen air conditioners [3] Sales Performance - In May 2023, sales of household air conditioners reached 22.03 million units, a year-on-year increase of 2.3%, while refrigerator sales totaled 8.497 million units, up 1.8% [1] - The kitchen air conditioning market is projected to grow by 54% year-on-year in 2024, significantly outpacing the growth of traditional air conditioning [2] Market Dynamics - The new national subsidy policy allows consumers to purchase up to three air conditioners with government support, enhancing the appeal of kitchen air conditioners [3] - Despite the growth potential, the conversion rate for kitchen air conditioner inquiries remains low compared to traditional air conditioners due to installation challenges and consumer awareness [3][4] Consumer Awareness and Marketing - Consumer awareness of kitchen air conditioners is still limited, primarily relying on traditional information sources such as word-of-mouth and physical stores [4] - The industry is encouraged to leverage e-commerce and social media platforms for better promotion and to enhance consumer understanding of kitchen air conditioners [4] Competitive Landscape - The kitchen air conditioning market is characterized by intense competition, with both specialized brands and major home appliance manufacturers entering the space [5][6] - Established brands like Midea and Haier are leading in online search results for embedded kitchen air conditioners, while traditional kitchen appliance brands are integrating cooling functions into existing products [6] Profitability and Challenges - Kitchen air conditioner products maintain a gross profit margin of 10% to 30%, with sales growth outpacing traditional air conditioning [7] - The success of kitchen air conditioners depends on addressing installation and after-sales service challenges, which are critical for consumer acceptance [7] Industry Trends - The traditional home appliance sector faces increasing competition, but there remains strong consumer demand for improved living conditions and smart appliances [8] - The focus for the industry should shift towards innovation around consumer scenarios and technology rather than competing in saturated markets [8]