Core Insights - Nanjing welcomed over 200 million visitors in 2025, achieving a 10.6% year-on-year growth in tourist numbers and a total expenditure of 239 billion yuan, marking a 9.3% increase [1] Tourism Growth - The city has seen a significant increase in international tourism, with 682,000 overnight international visitors in the past year, reflecting a 17.6% growth [3] - Nanjing ranked 18th in the "2026 Asia's 100 Must-Visit Destinations" and 32nd in the "2026 Global 100 Must-Visit Destinations," leading the province in both categories [3] Economic Impact - The tourism sector has positively influenced related industries, with a notable increase in hotel occupancy rates, averaging 64.34%, which is over 14 percentage points higher than the provincial average [5] - Nanjing's tourism generated $990 million in foreign exchange income, a 27% increase year-on-year, and the city entered the "Top 10 Visa Card Spending Destinations for International Tourists" for the first time [5] Cultural and Entertainment Events - Nanjing hosted 116 large-scale performances with over 5,000 attendees each, accounting for 45% of the total in the province, leading in both audience numbers and box office revenue [7] - The city has become a popular destination for concerts, with numerous artists choosing to perform there, further enhancing its cultural appeal [6][7] Attractions and Visitor Experience - The city’s diverse attractions, such as the Zhongshan Scenic Area, are expected to receive nearly 40 million visitors by 2025, with a 5.26% growth forecast [2] - The Red Hill Forest Zoo has developed over 1,000 creative product categories, attracting over 8.3 million visitors, with more than 83% being from outside the city [4]