化妆品级白油
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锻造“研产销”产品创新链——克拉玛依石化公司二〇二五年特色品牌价值提升纪实
Zhong Guo Hua Gong Bao· 2026-01-26 02:57
Core Insights - Karamay Petrochemical Company achieved record sales in 2025, with aviation fuel sales reaching 364,000 tons and transformer oil sales at 288,000 tons, both marking historical highs [1] - The company successfully launched 11 new products, including a new type of white oil, with total sales of 85,500 tons, demonstrating a robust "research-production-sales" integrated innovation chain [1] Market-Driven Research - The company emphasizes that market demand should guide research project initiation, rather than allowing researchers to work in isolation [2] - Following the adjustment of national consumption tax policies in 2025, Karamay Petrochemical quickly formed a special research team to investigate customer needs in South China, identifying a strong demand for high-performance alternative materials [2] - The collaboration with a leading domestic paint industry enterprise led to the successful development of cosmetic-grade white oil, with monthly procurement increasing to 300 tons since March 2025 [2] Research-Driven Value Creation - Karamay Petrochemical's research system effectively translates market signals into competitive products and significant economic benefits [3] - The company developed four types of dielectric cooling liquids targeting data centers and charging stations, successfully applied in various scenarios [3] - The sales of transformer oil, particularly for ultra-high voltage projects, increased by 72.16%, while special asphalt sales reached historical highs, with water-based asphalt sales growing by 86.7% [3] Brand Value and User Engagement - Users are not only consumers but also participants in technology iteration and brand value endorsement, as evidenced by long-term partnerships, such as with Qinghai Transportation Holding Group [4] - Positive feedback from key clients in critical sectors, such as ultra-high voltage, has established Karamay Petrochemical's transformer oil as a benchmark in the industry [5] - The interaction between market feedback and research drives a virtuous cycle of innovation, enhancing brand reputation and market position [5]