Group 1 - The Beijing Zhongguancun ART PARK project will open its East District by the end of December this year, featuring brands such as Klattermusen, montbell, Adidas Originals, MUJI, Decathlon, and others [1] - The West District of the project opened in the first half of this year, with a total of 102 brands signed, achieving a 100% signing rate, primarily focusing on dining and lifestyle services [1] - The West District attracted over 200,000 visitors and generated sales exceeding 6 million yuan within the first three days of operation, with several brands ranking high in sales [1] Group 2 - The company plans to invest no less than 30 million yuan in marketing expenses after the East District opens to ensure traffic flow and performance [2] - The company operates 18 commercial projects nationwide, with a total commercial management area of nearly 3 million square meters [2] - Industry experts emphasize the need for innovation in commercial projects, advocating for a transformation from commercial entities to social service functions, enhancing both service capabilities and product quality [2]