Core Insights - The Beijing Municipal Bureau of Radio and Television has launched a series of thematic activities titled "Beijing Big Audio-Visual: Spring is Coming" during the Spring Festival, integrating online and offline experiences to enhance cultural offerings [1][24] - The initiative includes the release of 45 new audio-visual works and 20 live performances, aiming to create an immersive experience for citizens and tourists [1][24] Group 1: New Audio-Visual Content - The "Beijing Big Audio-Visual" brand has introduced 45 new works, including dramas, web series, micro-short dramas, and documentaries, providing a rich audio-visual feast for the audience [3] - Notable performances include "The Tree of Life," which has accumulated 870 million views, and "Wind Passing by," with over 191 million views, showcasing strong audience engagement [4] Group 2: Immersive Experience Routes - The Bureau has developed 12 film and television check-in routes that connect popular filming locations, enhancing the immersive experience for visitors [8][10] - These routes not only highlight filming sites but also include local restaurants and unique consumption scenes, attracting a significant number of tourists [10] Group 3: Live Performances and Technology Integration - The "京彩超现场" series features 20 high-quality performances broadcasted live across multiple locations, utilizing ultra-high-definition technology to reach a wide audience [12][14] - The performances have successfully engaged both online and offline audiences, with significant viewer numbers reported [14] Group 4: Online Engagement and Reach - The thematic activities have generated over 360 billion online impressions, with 45 featured works achieving 2.01 billion views across various platforms [24] - The initiative has seen high engagement on social media, with topics related to the activities trending significantly [24]