Core Insights - The article highlights the significant growth in user engagement and content consumption on iQIYI during the 2026 Spring Festival, showcasing the platform's ability to create immersive experiences through its diverse content offerings [1][2][3][4][5][6][7][8] User Engagement and Viewing Trends - iQIYI reported a 13% increase in daily viewing time for large-screen users compared to the pre-holiday period during the Spring Festival [1] - The drama "Years of Emotion" achieved a peak popularity value exceeding 8000, while "What Kind of System" topped both viewing time and popularity during the festival [1][2] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time, contributing to a surge in the variety channel's engagement [1] Content Performance - The series "What Kind of System" emerged as a standout performer, with daily viewing time and popularity both reaching the top of the drama channel [3] - Classic IPs like "Journey to the West" and "Romance of the Three Kingdoms" also saw significant engagement, with viewing times increasing by 36% and 12% respectively [2] - The film channel experienced a 44% increase in daily viewing time, driven by the success of films like "Fast Life 3" and the resurgence of previous installments [5][6] Interactive and Immersive Experiences - iQIYI's "Peach Bean World" saw over 3 million interactions during the Spring Festival, indicating a growing trend of users engaging with AI characters [7] - The launch of the iQIYI theme park in Yangzhou attracted significant foot traffic and revenue, with user ratings exceeding 4.8 on major platforms [7][8] Cross-Platform Content Strategy - The integration of various content formats, including dramas, animations, and short films, under the same IP has proven effective, as seen with "What Kind of System" [3] - The platform's ability to blend online and offline experiences, such as themed attractions and interactive content, is reshaping user engagement [8]

北京市广电局打造多元视听文化供给 推出"北京大视听·春天马上来"系列主题活动 融合线上线下、打通大屏小屏 以丰富的内容与创新的场景 从45部视听精品上新到奉献20场"超现场"演出 从携手20家网络视听平台推出1100部作品 到打造21个沉浸式线下体验点位 从非遗焕新嘉年华·灶王爷民俗文化专场等活动 到跟着"北京大视听"游北京12条打卡路线 为市民与游客打造 看、游、沉浸兼具的新春体验 也让视听文化成为春节假期的重要亮色 一组数据全景回顾新春亮眼成绩 "北京大视听"上新45部佳作 "北京大视听"品牌 携45部电视剧、网络剧、微短剧、纪录片等集中上新 为观众和百姓提供视听盛宴 马年新春期间 01 马年春节必追的45部视听精品片单① 马年春节必追45部"北京大视听"精品片单② 《生命树》登陆CCTV-8、爱奇艺 累计播放量8.7亿 集均有效播放量达2024.2万次 11次登顶猫眼电视剧热度日榜 口碑热度双丰收 《风过留痕》播放量超1.91亿 多次拿下猫眼悬疑剧周榜冠军 爱奇艺飙升榜日榜三连冠 《岁月有情时》大年初四登陆CCTV-8、爱奇艺 开播当日即登顶爱奇艺飙升榜日榜冠军 截至2月23日全网累计播放量6455.1 ...

Core Insights - The popularity of cinema during the Spring Festival has led to a surge in online viewership, with iQIYI's movie channel experiencing a 44% increase in average daily viewing time compared to the pre-holiday period [5] - Users are increasingly engaging with immersive content, such as AI interactions and themed parks, indicating a shift towards a more interactive entertainment experience [1][6] Group 1: Movie and Series Performance - The film "Flying Life 3" topped the box office, driving significant increases in viewership for its predecessors, with "Flying Life 2" seeing a 371% rise and "Flying Life 1" a 591% increase in daily viewing time [5] - The series "Years of Emotion" achieved a peak heat value exceeding 8000 after its release, entering the "Hall of Good Films" [4] - The series "What Kind of Body" became a standout during the festival, topping the drama channel with both daily viewing time and heat value [4] Group 2: User Engagement and Content Trends - The use of classic IPs remains strong, with shows like "Journey to the West" and "Romance of the Three Kingdoms" seeing viewing time increases of 36% and 12% respectively [2] - The interactive experience at iQIYI's theme park in Yangzhou has attracted over 3 million user interactions, with a notable increase in visitor numbers [1] - The comedy variety show "Tonight's Happy Friends Show" quickly rose to the second spot in the variety channel rankings during the festival [3] Group 3: Overall Viewing Trends - iQIYI's overall user viewing time continued to grow during the Spring Festival, with a 13% increase in daily viewing time on large screens [4] - The variety channel saw a dramatic 256% increase in daily viewing time, driven by popular shows and events [4] - The short drama channel also experienced an 18% year-on-year increase in user viewing time during the festival [5]

Core Insights - During the Spring Festival, iQIYI's user engagement and content consumption saw significant growth, with various content types performing exceptionally well across different platforms [1][2][3][5][6][7][9][10][12][13] Group 1: User Engagement and Viewing Trends - iQIYI's overall user viewing time increased during the Spring Festival, with a 13% rise in daily viewing time on large screens compared to the pre-holiday period [1] - The viewership for the family drama "Years of Emotion" peaked with a heat value exceeding 8000, while the comedy series "What a Mess" topped both daily viewing time and heat value during the festival [1][3] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time, indicating a strong preference for comedic content during the holiday [1][6] Group 2: Interactive and Immersive Experiences - Users engaged in interactive experiences with AI characters, with over 3 million interactions recorded in the iQIYI Peach Bean World during the Spring Festival, marking an 8% increase in visitors year-on-year [2][10] - The opening of the iQIYI theme park in Yangzhou attracted significant foot traffic, contributing to a notable increase in total revenue during the holiday [2][10] Group 3: Popular Content and IP Development - The series "What a Mess" demonstrated strong cross-media synergy, with its daily viewing time and heat value both ranking first in the drama category, while its associated anime saw a 249% increase in viewing time [5] - Classic IPs like "Journey to the West" and "Romance of the Three Kingdoms" continued to resonate with audiences, with viewing times increasing by 36% and 12% respectively compared to the pre-holiday period [3] Group 4: Film and Short Drama Performance - The iQIYI movie channel experienced a 44% increase in daily viewing time, driven by the popularity of films like "Fast Life 3" and its predecessors, which saw viewing time increases of 371% and 591% respectively [7] - The short drama channel also performed well, with a year-on-year increase of 18% in daily viewing time, highlighting the growing interest in shorter content formats [9] Group 5: Overall Cultural Consumption Trends - The Spring Festival showcased a shift in cultural consumption, where content became more interactive and experiential, allowing users to not only watch but also engage and participate in various activities [13]

Core Insights - The core theme of the articles revolves around the significant increase in user engagement and content consumption on iQIYI during the 2026 Spring Festival, highlighting the platform's successful integration of interactive and immersive experiences with its content offerings [1][2][16] Group 1: User Engagement and Viewing Trends - iQIYI reported a continuous increase in user viewing time across all platforms during the Spring Festival, with a 13% week-on-week growth in daily viewing time on large screens [1] - The premiere of family drama "Years of Emotion" achieved a peak popularity value exceeding 8000, while the show "What’s the Matter" topped both daily viewing time and popularity during the festival [1] - The variety show "Tonight's Comedy Show" saw a 256% increase in daily viewing time compared to the pre-festival period, indicating a strong viewer preference for comedic content [1][2] Group 2: Interactive Content and IP Development - The use of AI technology allowed over 3 million interactions in iQIYI's Peach Bean World, showcasing a 8% year-on-year increase in user visits during the Spring Festival [2] - The series "What’s the Matter" demonstrated significant cross-media synergy, with its anime adaptation experiencing a 249% increase in daily viewing time during the festival [5] - The integration of interactive elements, such as AI character interactions and themed merchandise, has transformed traditional content consumption into a more engaging experience for users [12][16] Group 3: Popularity of Classic and New Content - Classic dramas like "Journey to the West" and "Romance of the Three Kingdoms" saw a 36% and 12% increase in daily viewing time respectively, reflecting the enduring appeal of these titles [3] - The film channel experienced a 44% increase in daily viewing time, driven by the popularity of films like "Fast Life 3" and the resurgence of earlier installments [8][9] - New releases in the short drama and animation categories also performed well, with significant increases in viewing times, indicating a diverse range of content appealing to various audience segments [11][12]

Core Insights - The long video platforms are preparing for the upcoming Spring Festival with a diverse lineup of approximately 20 dramas covering various genres, including historical, contemporary, and comedy [1][19] - Despite the variety, the long dramas seem to be less impactful compared to the short dramas, which have gained significant attention in recent years [1][19] Group 1: Current and Upcoming Dramas - Recent dramas like "Tai Ping Nian," "Sheng Ming Shu," "Tang Gong Qi An Zhi Qing Wu Feng Ming," and "Cheng He Ti Tong" represent high-quality projects for this year's Spring Festival, with most concluding during the holiday period [1][4] - "Tai Ping Nian" has received a positive reception, with a Douban score rising from 7.8 to 7.9, indicating a recovery in audience interest [4] - "Sheng Ming Shu," focusing on anti-poaching themes, showcases the production team's strengths in detail and character development, addressing serious ecological issues [4] Group 2: New Releases and Their Reception - New dramas such as "Xiang Cun Ai Qing 18," "Chong Fan Qing Chun," and "Jiang Hu Ye Yu Shi Nian Deng" are currently airing, with varying levels of market performance, mostly positioned in the mid-tier [6][10] - The comedy genre is well-represented, with "Xiang Cun Ai Qing" series continuing to attract viewers, while "Chong Fan Qing Chun" features a cast of well-known actors in a unique setting [7][10] - "Jiang Hu Ye Yu Shi Nian Deng" and "Mei Guo Zong Zhi" are set to premiere soon, with both expected to contribute to the festive viewing experience [15][17] Group 3: Future Prospects - Upcoming dramas include "Chun Zhen Nian Dai De Ai Qing," which is set to premiere on February 21, focusing on a romantic story set in the late 1970s [10][11] - Other anticipated releases include "Sui Yue You Qing Shi" and "Hao Hao De Shi Guang," which explore themes of youth and family dynamics, respectively [11][13] - Overall, the long drama segment for the 2026 Spring Festival is expected to remain subdued, with a possibility of unexpected hits emerging [19]