Core Insights - The all-new Beijing 81 2.0 co-creation version was officially launched on January 15, 2026, showcasing the brand's commitment to innovation and heritage under the concept of "recreating classics" [1] - The Beijing 81 is characterized as a "tactical box" model, inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique tactical style and robust boxy design [2] BIP Model - The BIP (Build in Public) model breaks the traditional "closed-door" approach of car manufacturing, allowing users to witness and participate in the entire development process from concept to completion [4] - This model emphasizes three core elements: openness, participation, and feedback, creating a transparent product development system and a highly interactive community [4] User Engagement and Feedback - Since its launch on August 1, 2025, the BIP co-creation journey has yielded significant results, including four concept cars favored by hardcore equipment enthusiasts, a nine-city tour, over 150,000 visitors, and more than 1 million online exposures [7] - User feedback has driven the evolution of the Beijing 81, leading to the development of the Beijing 81 1.0 co-creation version [7] Upgrades in Beijing 81 2.0 - The Beijing 81 2.0 co-creation version features multiple optimizations based on user feedback, including a lower hood arc for a more unified and smooth body line, and a refined five-hole grille design [9] - Additional enhancements include integrated turn signal lights, a flush side window design for improved aerodynamics and visibility, and a scientifically adjusted pressure relief valve for enhanced safety and space utilization [9] - The traditional spare tire has been innovatively upgraded to a storage "small backpack," adding tactical functionality to the Beijing 81 [9] Product Philosophy - The changes reflect the company's unwavering commitment to creating a vehicle that better understands and meets user needs, emphasizing the philosophy of "user needs, user satisfaction, user preference" [11]