Core Insights - The all-new Beijing 81 2.0 co-creation version was officially launched on January 15, 2026, showcasing the brand's commitment to innovation and heritage under the concept of "recreating classics" [1] - The Beijing 81 is characterized as a "tactical box" model, inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique tactical style and robust boxy design [2] BIP Model - The BIP (Build in Public) model breaks the traditional "closed-door" approach of car manufacturing, allowing users to witness and participate in the entire development process from concept to completion [4] - This model emphasizes three core elements: openness, participation, and feedback, creating a transparent product development system and a highly interactive community [4] User Engagement and Feedback - Since its launch on August 1, 2025, the BIP co-creation journey has yielded significant results, including four concept cars favored by hardcore equipment enthusiasts, a nine-city tour, over 150,000 visitors, and more than 1 million online exposures [7] - User feedback has driven the evolution of the Beijing 81, leading to the development of the Beijing 81 1.0 co-creation version [7] Upgrades in Beijing 81 2.0 - The Beijing 81 2.0 co-creation version features multiple optimizations based on user feedback, including a lower hood arc for a more unified and smooth body line, and a refined five-hole grille design [9] - Additional enhancements include integrated turn signal lights, a flush side window design for improved aerodynamics and visibility, and a scientifically adjusted pressure relief valve for enhanced safety and space utilization [9] - The traditional spare tire has been innovatively upgraded to a storage "small backpack," adding tactical functionality to the Beijing 81 [9] Product Philosophy - The changes reflect the company's unwavering commitment to creating a vehicle that better understands and meets user needs, emphasizing the philosophy of "user needs, user satisfaction, user preference" [11]

Core Viewpoint - Beijing Off-road is undergoing a brand renewal with the launch of the Beijing 812.0 co-creation version, showcasing its commitment to innovation in both brand and philosophy [1] Group 1: Product Innovation - The Beijing 81, derived from the BJ80, is introduced as the market's first "tactical box," inheriting robust genes and reliable quality [1] - The vehicle features the industry's first Build in Public (BIP) manufacturing model, allowing users to participate in the entire development process from concept to completion [1] Group 2: BIP Model - The BIP model breaks the traditional "closed-door" manufacturing approach by openly sharing development progress, decision-making logic, challenges, and iterations with users [1] - This model emphasizes three core elements: openness, participation, and feedback, creating a transparent product development system, a high-frequency interactive community, and a responsive optimization mechanism [1] Group 3: User-Centric Enhancements - Based on user feedback, the Beijing 812.0 co-creation version has undergone several optimizations from the 1.0 version, including a reduction in the front hood's bulge for a more unified and smooth body line [1] - The adjustment of the pressure relief valve position enhances safety and space utilization, significantly improving battery safety protection levels while optimizing interior space [1]

Core Viewpoint - Beijing Off-road officially launched the BJ40 Explorer and showcased the Beijing 81 2.0 Co-creation Edition, marking a historical transition from the 1.0 Co-creation Edition [1] Group 1: Product Launch - The BJ40 Explorer was officially released on January 15, with the Beijing 81 2.0 Co-creation Edition also making its debut [1] - The Beijing 81 is described as the market's first "tactical box," inheriting the "hardcore genes" and "reliable quality" from the BJ80, featuring a unique "tactical style" and rugged "boxy design" [1] Group 2: Innovative Manufacturing Model - The Beijing 81 introduces the BIP (Build in Public) manufacturing model, allowing users to participate in the car development process [1] - This model breaks the traditional "closed-door" approach of car manufacturing, sharing the development progress, decision-making logic, encountered issues, and iteration processes publicly [1] - The BIP model is built on three core elements: "openness, participation, and feedback," creating a transparent product development system, a high-frequency interactive member community, and a responsive optimization mechanism [1]

Core Viewpoint - Beijing Off-road has launched the BJ40 Explorer and the Beijing 81 2.0 co-creation version, emphasizing the brand's commitment to innovation while honoring its classic heritage [1][3]. Group 1: Product Launch and Features - The BJ40 Explorer is introduced as a new interpretation of the BJ40 legacy, while the Beijing 81 2.0 co-creation version marks a significant upgrade from the 1.0 version, showcasing the brand's evolving identity [3][6]. - The Beijing 81 is recognized as the industry's first "tactical box" vehicle, inheriting the robust characteristics of the BJ80 and featuring a unique design that sets it apart in the market [6][9]. Group 2: BIP Co-Creation Model - The Beijing 81 employs an innovative BIP (Build in Public) model, allowing users to participate in the vehicle's development process, thus breaking away from traditional closed-door manufacturing practices [4][6]. - Since its launch on August 1, 2025, the BIP model has successfully engaged over 150,000 visitors through nine city exhibitions and has garnered more than 1 million online exposures, collecting over 10,000 co-creation suggestions [6][9]. Group 3: User Feedback and Iteration - The transition from the 1.0 to the 2.0 version of the Beijing 81 incorporates multiple enhancements based on user feedback, including design modifications that improve aesthetics and functionality [9][11]. - Key upgrades in the 2.0 version include refined body lines, enhanced grille details, and improved safety features, all aimed at creating a vehicle that better meets user needs [9][12]. Group 4: Brand Commitment and Future Plans - The launch event highlighted the integration of user feedback with the brand's craftsmanship, marking a new chapter for the Beijing 81 as it embarks on its next phase of market introduction [12][13]. - The company invites ongoing user participation in the co-creation process, emphasizing that every suggestion will contribute to the continuous evolution of the Beijing 81 [13].