Core Viewpoint - The article discusses the challenges and transformation of Shandong Huaxin Cellulose Co., Ltd. as it navigates the complexities of the international market and shifts from being a raw material supplier to a brand-focused producer [2][4][5]. Group 1: Challenges Faced - The company faces significant challenges including soaring cotton prices, high shipping costs, and a volatile international trade environment [3][5]. - The increase in raw material prices and shipping costs has severely impacted the company's operations, leading to inventory buildup and financial pressure [5][8]. Group 2: Transformation Strategy - The company has decided to transition from a raw material supplier to a brand manufacturer, aiming to directly reach consumers [5][10]. - This transformation involves improving production processes, brand building, and market promotion, which presents various challenges [5][10]. Group 3: Product Quality and Innovation - The company emphasizes high-quality cotton sourcing and eco-friendly production processes, ensuring safety and comfort in its products [6][10]. - It has developed a unique zero-emission production process that enhances product quality and reduces costs, providing a competitive edge in the market [10]. Group 4: Market Expansion - The company is actively expanding both domestic and international markets, with plans to establish overseas operations and partnerships [12]. - Following recent market trends, the company anticipates a significant increase in demand for its products, leading to plans for additional production capacity [8][12]. Group 5: Brand Development - The company has launched two brands, "Mian Xiaojin" and "Mianhua Taotao," targeting the maternal and female markets, and is utilizing social media platforms for promotion [10][12]. - The company aims to double its revenue through effective brand marketing and product offerings [10]. Group 6: Industry Events - The article mentions the upcoming "Good Life Expo," which aims to support quality brands and facilitate market expansion for domestic enterprises [14][15]. - The expo will feature a hybrid model of online and offline engagement, connecting quality products with domestic distribution channels [15].