Core Viewpoint - Yantai's Market Supervision Administration is implementing a three-year action plan to enhance the regulation of online medical device sales, focusing on compliance and safety to protect public health [1][2]. Group 1: Regulatory Actions - The administration has established a comprehensive regulatory system for online medical device sales, identifying over a hundred suspected violations [1]. - A new guideline, "Twelve Musts for Online Medical Device Sales," has been issued to clarify compliance requirements, emphasizing that "compliance is the bottom line, and quality safety is the lifeline" [1]. - The administration is conducting targeted monitoring during peak online shopping periods, focusing on six key categories of medical devices, and has identified 24 suspected violations [2]. Group 2: Collaboration and Efficiency - The administration collaborates with major online platforms like Meituan and Ele.me to cross-check enterprise information and regulatory data, leading to the identification of over a hundred suspected violations [2]. - A closed-loop mechanism for handling violations has been established, enhancing the efficiency of violation processing and feedback [2]. Group 3: Public Awareness and Education - The administration is actively promoting knowledge about safe medical device usage in communities and rural markets, providing consumers with essential purchasing and usage guidelines [3]. - Public reminders emphasize that individuals are prohibited from reselling medical devices through informal channels, aiming to foster a safe online purchasing environment [3]. Group 4: Future Plans - The administration plans to continue enhancing regulatory measures for online medical device sales, aiming to improve long-term regulatory mechanisms and effectiveness [3].