Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong," inspired by the Chinese white dolphin, have gained significant popularity, with related topics reaching over 500 million views on social media platforms [1][4] - The sales of commemorative products related to the 15th National Games have surged, with a month-on-month increase of 163% in sales as of October 26 [3][6] - The design of the mascots reflects cultural significance and creativity, symbolizing unity and collaboration, which aligns with the spirit of sportsmanship [4][5] Group 2 - The event has established over 500 licensed retail stores across 15 cities in Guangdong and other key regions, creating a dense and convenient offline sales network [6][8] - Online sales channels are actively engaged in content marketing and live streaming, forming a comprehensive sales system that integrates both online and offline efforts [8] - The innovative mobile sales model, such as the pop-up sales vehicles, enhances brand exposure and public engagement, contributing to the long-term value of the event [6][8]