Core Viewpoint - The Shandong Provincial Department of Culture and Tourism has organized a collection of domestic tourism promotion cases to enhance tourism market consumption and promote high-quality development in the tourism industry, resulting in the selection of ten outstanding cases for 2024 [1] Group 1: Promotion Cases - The "千里山海冬游威海" (Winter Tour in Weihai) all-media promotion activity has been recognized as one of the top ten domestic tourism promotion cases for 2024 [1] - Other notable cases include "这一站,济南" from Jinan, "2024 胶东海洋童玩季宣传推广案例" from Qingdao, and "台儿庄古城'国潮文化节'" from Zaozhuang, among others [2] Group 2: Weihai's Promotion Strategy - Weihai's promotion strategy focuses on showcasing winter resources through short videos, emphasizing "ice and snow, swans, and hot springs" as key attractions [3] - The "潮拍千里山海" short video competition has generated nearly 50,000 original works and over 7.2 billion topic engagements, creating a viral effect for the winter tourism campaign [3] Group 3: Product Offerings - The campaign includes six themed tourism products such as "ice and snow adventures," "romantic swan experiences," and "wellness hot springs," targeting major holidays like New Year and Lantern Festival [4] - The promotion aims to enhance the overall winter tourism experience by integrating popular elements like family travel, cultural heritage tours, and gourmet experiences [4] Group 4: Marketing and Media Strategy - A multi-level media promotion matrix has been established, leveraging national, provincial, and municipal media to enhance visibility for Weihai's winter tourism resources [4] - The campaign features creative content such as an AI music video and thematic promotions to effectively elevate the brand impact of "千里山海冬游威海" [4]