Core Insights - The concept of "super long-termism" is introduced by the chairman of Hua Yu Hua, Hua Shan, emphasizing the importance of long-term strategies over short-term gains [3] - Hua Yu Hua has identified ten strategic foundations over the past 22 years that have contributed to its growth and leadership in the industry [3] Strategic Foundations - The first strategic foundation is case accumulation, highlighting the importance of successful case studies in consulting, with Hua Yu Hua having a significant number of successful cases [3] - The second foundation is advertising investment, where the company is noted for its willingness to invest heavily in advertising [3] - The third foundation is the partnership system, implemented in 2014, aimed at increasing employee income as a strategic goal [3] - The fourth foundation is the Hua Yu Hua Library, which has sold 2.9 million copies, with a target of reaching 10 million in the next decade [4] - The fifth foundation is Hua Yu Hua courses, generating approximately 2 million in royalties annually, with significant sales through various platforms [4] - The sixth foundation is the Million Creative Awards, which began in 2014 and has expanded its influence internationally [4][5] - The seventh foundation is the use of live streaming and short videos, which gained traction during the pandemic and has become a significant part of the company's new media strategy [5] - The eighth foundation is overseas business, with early advertising efforts in Singapore starting in 2019, demonstrating proactive market entry strategies [5] - The ninth foundation is the Super Symbol Research Institute, which is expected to be a key focus for the next decade [5] - The tenth foundation is the Super Symbol Art Studio, aiming for excellence in both business and art [5] Future Vision - The company has outlined four visions for 2030: to become the absolute authority in strategic marketing consulting in China, to lead brand marketing consulting in ASEAN and Belt and Road markets, to open up the North American market with cross-border branding, and to establish a comprehensive academic framework for its methodologies [7]