Core Insights - Apple's first foldable device, the iPhone Fold, is expected to launch as early as Q3 or by the end of next year, with a projected starting price of $2,399, significantly higher than the current iPhone 17 Pro Max starting at $1,199, which may test customer loyalty [1] - The foldable smartphone market currently has flagship devices priced around $1,999, with some models like Huawei's folding phone reaching up to $3,000, while mid-range foldable phones are priced between $899 and $999 [1] - Industry experts suggest that Apple's high production costs due to premium materials and dual screens will likely be passed on to consumers, raising concerns about whether customers will accept the high price point [1] - The success of the iPhone Fold will depend on its unique features compared to existing foldable devices; failure to differentiate could lead to poor sales, reminiscent of the iPhone Air's lackluster performance [1] - Apple's design for the foldable device has undergone multiple revisions, and the final design is nearing completion, with the market set to rigorously test its appeal next year [1] - If sales do not meet expectations, it may indicate a waning consumer interest in foldable devices, potentially leading to a downturn in the industry [2]