Core Viewpoint - Huawei is generating significant buzz around its upcoming product, tentatively named "Rizhao Jinshan," which is speculated to be a high-end WiFi 7 router, potentially positioned above its current product line [1][5]. Product Details - The "Rizhao Jinshan" product features a transparent upper shell with a golden mountain-like design and a black base, similar to the existing X1 Pro router [3][5]. - It is anticipated to support the latest WiFi 7 (IEEE 802.11be) protocol and may integrate Huawei's proprietary NearLink technology, with a theoretical transmission rate of up to 6.45 Gbps [7][8]. - The router is expected to include 11 antennas (5 omnidirectional, 5 directional, and 1 for NearLink), covering an area of 150-200 square meters [8]. Market Context - In the first nine months of 2024, the online retail volume of home routers in China reached 12.09 million units, a year-on-year decline of 6.1%, with retail sales amounting to 2.5 billion yuan, down 9.7% [11]. - WiFi 6 routers saw a retail volume increase of 3.8%, while WiFi 7 routers had a retail volume of 1.11 million units, generating 400 million yuan in sales [11]. - Huawei holds a 22% market share in router sales volume and a 30% share in sales revenue, maintaining a leading position in the domestic market [11].

Core Viewpoint - Huawei's executive director, Yu Chengdong, teased a new product on social media, sparking speculation among users about its nature, with the hashtag "Rizhao Jinshan" [1][3]. Product Design - The new product features a transparent upper shell resembling a golden mountain peak, with a black base displaying the Huawei logo [3]. - Similar design elements can be seen in existing Huawei products, such as the Huawei Router X1 Pro and the Sound X series smart speakers, which also have a transparent upper part and a base [5]. Trademark Registration - Huawei Technologies Co., Ltd. applied for the "Rizhao Jinshan" trademark in July 2023, classified under scientific instruments [5]. - The company was established in September 1987, with a registered capital of approximately 41.04 billion RMB, fully owned by Huawei Investment Holding Co., Ltd. [5][7].