Workflow
华润置地‘顶序’高端住宅项目(士林润园
icon
Search documents
以城市远见执笔封面作品,看华润置地高端营造力下的时代答卷
Xin Lang Cai Jing· 2025-11-19 02:27
Core Viewpoint - China Resources Land has launched five high-end residential projects in four major cities, showcasing its ability to understand land, culture, and customer needs, thus transforming from a "space builder" to a "definer of luxury living" in the high-end residential market [4][23]. Group 1: High-End Residential Projects - The projects include Shilin Runyuan in Shanghai, Runyuan in Beijing, Luanxi in Shenzhen, and Changjiang Tianji in Wuhan, reflecting a comprehensive layout in the high-end residential market [4]. - The company emphasizes a deep understanding of land value that goes beyond traditional location-based assessments, focusing on urban context and natural resources [5][11]. Group 2: Cultural Integration and Historical Respect - In Shilin Runyuan, the development preserves 53 original site components and innovatively reuses century-old bricks, reflecting a commitment to historical continuity [7]. - The project maintains the historical street patterns of the old city and integrates historical water systems into modern ecological designs, balancing historical texture with contemporary needs [9]. Group 3: Customer Understanding and Customization - The company conducted over 300 in-depth interviews with potential customers to capture nuanced needs, emphasizing identity, cultural belonging, and family heritage in their luxury offerings [11][12]. - Customization is elevated to a comprehensive service, allowing for personalized elements that reflect family culture and lifestyle preferences [12][14]. Group 4: Urban Integration and Lifestyle Reconstruction - The company positions itself as a "co-builder" of urban areas, integrating high-end residential projects with commercial and cultural spaces to create a cohesive urban ecosystem [15][17]. - Projects like Luanqi Binjiang in Shanghai and Luanxi in Shenzhen exemplify this approach, creating vibrant living environments that connect residents to the city's cultural and social fabric [15][17]. Group 5: High-End Service and Brand Evolution - The introduction of "Li Shi Service" enhances the value of high-end properties by focusing on lifestyle content and community culture, moving beyond traditional property management [18][20]. - The company has evolved from a developer to a city operator, demonstrating a strong capability in integrating various urban functions, thus providing a high-quality living experience [20][23]. Group 6: Continuous Innovation and Market Adaptation - The company has established a responsive product development system that adapts to changing market demands, ensuring continuous evolution of its luxury offerings [21]. - The "Li Shi Service" includes 769 rigorous standards across various service scenarios, addressing the needs of high-end clientele comprehensively [22]. Group 7: Long-Term Vision and Market Leadership - The company aims to lead the high-end residential market in China through continuous innovation and a commitment to creating a sustainable lifestyle for its clients [25]. - This strategic vision positions China Resources Land as a pioneer in the luxury residential sector, moving beyond individual projects to a holistic approach to urban living [25].