Core Viewpoint - The cosmetics industry in Shandong Province is entering a phase of high-quality development, but it faces unprecedented challenges. The industry must leverage technology and brand strength to reshape its landscape and achieve sustainable growth [2][9]. Group 1: Industry Development and Challenges - The 2025 Northern Beauty Valley Conference highlighted the need for deep integration of production, education, research, and application to promote high-quality development in the cosmetics industry [3][28]. - The industry is experiencing significant growth, with the output value increasing from 20 billion to 30 billion from 2022 to 2024, driven by the Northern Beauty Valley initiative [28]. Group 2: Technological Innovations - Technological innovation is identified as the core driving force for high-quality development in the cosmetics industry [6][9]. - Breakthroughs in synthetic biology, such as the development of royal jelly acid, are paving the way for innovative raw materials in cosmetics [11]. - The introduction of transdermal absorption technology has significantly improved the efficiency of active ingredients in cosmetics [15]. Group 3: Cultural and Brand Strategies - The integration of traditional Chinese medicine with modern molecular biology is providing innovative solutions for effective cosmetic development [17]. - Shandong beauty companies are adopting a "cultural empowerment + digital marketing" strategy to enhance brand competitiveness [21][24]. - The brand "Yilian" achieved a revenue of 250 million in the first quarter of 2025, reflecting a 25% year-on-year growth, driven by its dual strategy of technology and culture [24]. Group 4: Collaborative Efforts and Future Directions - The Northern Beauty Valley is fostering collaboration among government, enterprises, universities, and research institutions to create a resource-sharing ecosystem [28][29]. - The establishment of a high-end think tank with 80 expert members aims to support technological advancements in the cosmetics industry [28][29]. - The Shandong Cosmetics Association is compiling a directory of unique cosmetic raw materials to enhance innovation and support the industry's development [19].