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外资五星酒店摘牌潮来了?
虎嗅APP· 2025-09-03 10:29
Core Viewpoint - The article discusses the recent trend of foreign hotel brands in China, particularly the increasing number of hotels being delisted from international chains and transitioning to local management, highlighting the underlying issues faced by hotel owners and the changing dynamics in the hospitality industry [2][28]. Group 1: Recent Delistings - The Westin Xiamen has been delisted without any formal announcement or compensation for guests, raising concerns about the future of this popular hotel [7][8]. - Three Hyatt hotels in Jiangsu, previously under Suning Group, were delisted and transitioned to Suning's own brand, marking a significant shift in the local hotel landscape [10][11]. - The Grand Hyatt Nanchang will cease using the Hyatt brand and is expected to be taken over by a local chain, indicating a trend of international brands losing ground to local operators [12][13]. - The Crowne Plaza in Guangzhou has also rebranded to a local name, further illustrating the trend of international brands exiting the market [14]. Group 2: Underlying Issues - Many of the delisted hotels are owned by real estate companies or struggling former giants, reflecting broader economic challenges in the industry [17][18]. - Since the pandemic in 2020, numerous foreign luxury hotels have been put up for sale, but many have not found buyers, leading to a situation where high-end properties are available but unsold [20][21]. - The management fees associated with foreign hotel brands have become burdensome for owners, adding to the financial strain on hotel operations [22][23]. Group 3: Future Prospects - Despite the challenges, there is still potential for growth among international hotel brands in China, as evidenced by new projects like the upcoming Westin in Xiamen [28]. - International brands are increasingly focusing on mid-range and affordable markets to adapt to economic fluctuations and capture a broader customer base [29][30]. - The shift in focus from prestige to profitability indicates a changing operational logic in the high-end hotel sector, where cash flow and internal rates of return (IRR) are becoming critical metrics for success [31][32].