南京文旅体验
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2025年,2亿人次游客在南京总花费近2400亿
Yang Zi Wan Bao Wang· 2026-01-27 13:28
Group 1 - Nanjing's tourism industry achieved a significant milestone in 2025, welcoming over 200 million visitors for the first time, with a year-on-year growth of 10.6% [1][3] - Total tourist spending reached 239.02 billion yuan, reflecting a 9.3% increase compared to the previous year, positioning Nanjing as the top destination in the province for both visitor numbers and spending [1][3] - The city saw a remarkable recovery in inbound tourism, with 682,100 overnight visitors in 2025, marking a 17.6% increase, and tourism foreign exchange income of 1 billion USD, up 27% [3][5] Group 2 - Nanjing's tourism market is bolstered by various initiatives, including 116 large-scale performances attracting over 5,000 attendees each, accounting for 45% of the province's total [5] - The "Travel with Performances" initiative has been expanded, allowing ticket holders to access multiple popular attractions for free, enhancing the overall visitor experience [5][8] - The city government has introduced new policies to promote the integration of culture, commerce, and tourism, aiming to enhance the quality of tourism experiences in 2026 [8][10] Group 3 - The start of 2026 has shown promising trends, with a reported 5.675 million visitors during the New Year holiday, representing a 20.3% increase in visitor numbers and a 24.8% rise in tourism spending [6][10] - Upcoming events such as the Qinhuai Lantern Festival and the plum blossom sea at Meihua Mountain are expected to further attract visitors, contributing to Nanjing's appeal as a tourist destination [10]