文商旅体展融合发展
Search documents
成都:“濯锦之江”铺展文商旅体展融合发展新画卷
Zhong Guo Fa Zhan Wang· 2025-10-17 07:37
Core Insights - The cultural and tourism sector in Chengdu's Jinjiang District has seen significant growth during the National Day and Mid-Autumn Festival period, with 6.08 million visitors and a total tourism revenue of 5.85 billion yuan, marking an 8.22% increase year-on-year [1] - The district aims to receive 29 million visitors and achieve a tourism revenue of 39 billion yuan by 2024, indicating a strong growth trajectory [1] Group 1: Economic Development Initiatives - The Jinjiang District has adopted a "first-release economy" strategy to drive cultural, commercial, and tourism integration, aiming to create a new economic landscape [2][4] - The district's Spring Street commercial area has become a core hub for the "first-release economy," featuring over 600 global flagship stores and 1,989 international brands [3] Group 2: Cultural and Tourism Integration - The district is focusing on deepening the integration of culture, commerce, tourism, sports, and exhibitions, with plans to establish a nationally influential first-release economic hub by 2027 [4][6] - Innovative cultural events and experiences, such as immersive performances and themed activities, are being developed to enhance visitor engagement and satisfaction [7] Group 3: Consumer Experience Enhancement - Jinjiang District is enhancing the shopping experience for international tourists, with 114 "immediate refund" stores and over 5,000 merchants equipped with foreign card POS machines, leading to a significant increase in tax refund sales [8][9] - The district aims to achieve a retail sales total of over 160 billion yuan by 2027, reflecting a commitment to improving consumer quality and experience [8] Group 4: Future Growth Projections - By 2030, the Jinjiang District plans to establish a thriving cultural, commercial, tourism, sports, and exhibition environment, positioning itself as a key player in the western inbound tourism market [9]
2025北京国际文旅消费博览会开幕
Bei Jing Shang Bao· 2025-06-20 08:00
Core Insights - The 2025 Beijing International Cultural and Tourism Consumption Expo officially opened on June 20, 2023, with a theme of "Cultural Tourism Together for a Better Life" [1] - The expo features an exhibition area of 30,000 square meters and over 500 exhibitors, showcasing new products, scenes, demands, and experiences in the cultural tourism industry [1] - The international participation has significantly increased, with tourism agencies from 22 countries and 39 international exhibitors presenting cutting-edge cultural tourism products [1] Group 1 - The expo is organized by the Beijing Municipal Bureau of Culture and Tourism and will last for three days until June 22 [1] - Eight thematic exhibition areas are set up, including "Global Mutual Learning," "Beautiful China," "Charming Beijing," and "Digital Cultural Tourism," aimed at promoting the integration of culture, commerce, tourism, and sports [1] - Various countries are showcasing unique tourism routes and projects, such as skiing, mountaineering, surfing, diving, yachting, cruising, and sea fishing [1] Group 2 - The expo includes a three-day "Hotel and Travel Agency Cooperation Matching Conference," facilitating partnerships between over 230 hotels and more than 20 travel agencies [2] - Notable brands are launching new products during the expo, including a customized digital cultural product in collaboration with the Temple of Heaven and a joint stamp with the Mentougou District [2] - Financial services are being introduced, such as the "Silver-haired Digital Travel Card" by the China Travel Service Association and Beijing Bank, along with consumer finance measures from the Industrial and Commercial Bank of China [2]