Core Insights - The hotel industry in China has seen significant performance growth in the first half of 2023, driven by a surge in tourism [1][2] - Companies are expanding their operations and enhancing their restaurant businesses to capitalize on the tourism boom [1] Performance Recovery - In the first half of 2023, the domestic tourism market showed a recovery, with 2.384 billion domestic tourist trips, a year-on-year increase of 63.9%, and domestic tourism revenue reaching 2.3 trillion yuan, up 95.9% [2] - Jinling Hotel reported a revenue of 887 million yuan, a 34.7% increase, and a net profit of 31.18 million yuan, up 916.61% [2] - Junting Hotel achieved a revenue of 221 million yuan, a 57.13% increase, with a net profit of 20.09 million yuan, up 36.4% [2] - Jinjiang Hotels reported a revenue of 6.806 billion yuan, a 32.15% increase, and a net profit of 523 million yuan, returning to profitability [2] - Shoulu Hotels recorded a revenue of 3.608 billion yuan, a 54.76% increase, with a net profit of 280 million yuan, also returning to profitability [2] - Huazhu Group's Q2 revenue was 5.5 billion yuan, a 63.5% increase, with 8,750 hotels in operation, including 4,872 economy hotels [3] Deepening Transformation - Companies are not only benefiting from market recovery but are also deepening their business transformations [4] - Jinling Hotel is innovating in restaurant operations and has successfully hosted over 600 important events [4] - Jinjiang Hotels is advancing digital transformation, enhancing its information management, and increasing direct sales through a digital platform, with effective membership reaching 18.972 million [4] - Junting Hotel is optimizing its brand positioning through property, product, technology, and management upgrades, emphasizing local cultural elements [4] Expansion of Stores - The overall chain rate of domestic hotels was about 39% by the end of 2022, indicating significant room for growth compared to over 60% in developed countries [5] - Huazhu Group opened 374 hotels and closed 216 in Q2, resulting in a net increase of 158 hotels, with 1,054 new hotel contracts signed [5] - Junting Hotel plans to invest 210 million yuan to open multiple high-quality hotels in Chongqing [5] - Leading chain hotels are expanding to increase market share and optimize costs through scale [5]