Core Viewpoint - The revitalization of the ancient street in Lijin County, Dongying City, Shandong Province, focuses on the protection and active inheritance of intangible cultural heritage, integrating traditional crafts into the local economy and tourism [1][2]. Group 1: Cultural Heritage and Economic Development - The ancient street, known as a "cultural fossil" of the Yellow River civilization, has a rich history tied to the salt industry and has seen a decline due to natural disasters [1]. - Lijin County has introduced 35 representative intangible cultural heritage projects and established 21 specialty shops, along with over 90 mobile stalls, to embed traditional crafts into the street's fabric [1]. - The integration of traditional crafts with modern tourism has led to increased business activity, with workshops producing unique products that resonate with local culture [2]. Group 2: Community Engagement and Employment - Local artisans, such as Zhang Jinxia, are actively engaging tourists in traditional craft experiences, enhancing the cultural tourism appeal [2]. - The revival of traditional practices, such as the production of ancient vinegar and the performance of local songs, has created job opportunities and increased income for local residents [3]. - The establishment of performance teams and workshops has provided over 200 job opportunities, with participating villagers earning an additional 600 yuan per month [3].