Core Insights - The initiative by Zhao Hu Town to promote agricultural products through social media platforms like Douyin is significantly enhancing local farmers' sales and contributing to rural revitalization [1][3]. Group 1: Social Media Impact - The Douyin account "Zhao Hu Town Hu Hu Sheng Wei" has achieved over 70,000 likes and a total of more than 25.34 million views, showcasing the effectiveness of social media in promoting local agricultural products [3]. - A specific short video promoting the autumn pear harvest has garnered over 10,000 views, indicating strong community engagement and interest in local produce [1]. Group 2: Agricultural Product Promotion - The town's e-commerce office has developed tailored short video marketing strategies based on the seasonal availability of products and farmers' needs, which includes various local specialties like South Yang裂桃 and 贾庄牛奶小西瓜 [3]. - The initiative includes live streaming activities where "assist farmers" showcase the growth environment, harvesting, and packaging processes of the products, enhancing consumer trust [3]. Group 3: Future Plans - The e-commerce office plans to continue promoting agricultural products through distinctive marketing activities and will offer e-commerce skills training for farmers to help them operate and conduct live streams effectively [5][6].