Core Viewpoint - The establishment of the Fujian E-commerce Agricultural Assistance Alliance and the launch of the "Farming Products of Fujian: Waiting for You in My Hometown" live streaming event aim to enhance the sales of local agricultural products through digital platforms, promoting rural revitalization and economic growth in Fujian province [1][4][10]. Group 1: E-commerce and Agricultural Development - The Fujian E-commerce Agricultural Assistance Alliance was officially established on August 13, 2023, to integrate resources from various sectors including education, media, and finance, facilitating the entire agricultural product sales chain from source to consumer [10]. - The live streaming initiative has successfully conducted 15 events over two years, engaging over a hundred influencers and generating significant sales, contributing to the exploration of new pathways for digital rural development [8][10]. - In 2024, the online sales of agricultural products in Fujian are projected to exceed 64 billion yuan, marking a 16% year-on-year increase, positioning the province among the top in the nation [8][10]. Group 2: Digital Rural Revitalization - Fujian province is set to become the first national digital rural pilot area, a collaboration between the Central Cyberspace Administration and the Ministry of Agriculture and Rural Affairs, providing new opportunities for rural revitalization [4][10]. - The alliance aims to create a more efficient online communication matrix, enhancing the integration of digital technology into all aspects of agricultural production, processing, distribution, and sales [10][11]. - The initiative emphasizes the importance of content quality and ecological environment, aiming to foster a vibrant network environment that supports rural industry revitalization [11][12]. Group 3: Local Agricultural Products - Key local agricultural products include the "Tongxin White Lotus" with an annual production of 4,500 tons, "Zherong Prince Ginseng" with over 6,000 tons, and "Duwai Pomelo" with an annual output of 56,000 tons, all of which are vital to local economies and farmers' income [4][10]. - The initiative highlights the rich agricultural heritage and quality assurance of these products, which have been cultivated by generations of local farmers [4][12].

Core Viewpoint - The event held in Guangxi's Resource County aimed to promote local agricultural products through live streaming and cultural activities, enhancing brand awareness and sales channels for unique products [1][4]. Group 1: Event Overview - The "Supply and Marketing Fair" live streaming event took place on August 8, 2025, in the Shishandi Scenic Area, showcasing Resource County's specialty agricultural products [1]. - Local officials, including the Deputy Secretary of the Resource County Committee, participated in endorsing the products, while local village hosts provided detailed product introductions through online presentations [1]. Group 2: Cultural Activities - The event featured traditional ethnic minority performances, including the bamboo pole dance, which engaged both local residents and tourists, highlighting the cultural richness of the region [1][5]. Group 3: Sales and Partnerships - Following the event, a shipment of agricultural products worth 30,000 yuan (approximately 4,500 USD) and weighing 5 tons was sent directly to Shenzhen [4]. - A procurement agreement worth 10 million yuan (approximately 1.5 million USD) was signed between Shenzhen's Kaiwei Yuan Catering Group and local agricultural companies, facilitating the entry of Resource County's quality products into the Greater Bay Area [4]. Group 4: Future Plans - Resource County plans to continue leveraging the "Supply and Marketing Fair + Live Streaming" model to expand sales channels for local products, with a focus on training and supporting local "new farmers" [7]. - The county aims to innovate in live streaming formats and content, contributing to the sales of local specialty products and the rural revitalization initiative [7].

Core Viewpoint - The article highlights the successful integration of e-commerce in the agricultural sector of Yunan County, particularly focusing on the sale of seedless yellow skin fruit, which has significantly improved the income of local farmers through innovative marketing strategies and community support [1][3][5]. Group 1: E-commerce Development - The establishment of the e-commerce service station in Jiancheng Town has enabled local farmers to sell their seedless yellow skin fruit directly to consumers and large markets, resulting in a purchase price increase to 9.5 yuan per jin and an expected annual output value exceeding 10 million yuan [1][5]. - The e-commerce platform has facilitated the distribution of over 800,000 jin of fruit, utilizing cold chain logistics to ensure freshness and quality [1][3]. Group 2: Quality Control and Standards - The e-commerce service station emphasizes quality control by adhering to national safety standards for fresh fruit, conducting pre-shipment inspections to ensure only high-quality products are sold [3][5]. - The initiative has positioned Yunan yellow skin fruit as a reliable product on e-commerce platforms, contributing to its sustained market presence [3]. Group 3: Community and Social Responsibility - The initiative includes a "Party + Industry" model, where a party branch supports local farmers by providing training in online sales and marketing, thus enhancing their market reach [5][7]. - The leader of the e-commerce service station has invested over 100,000 yuan to support 21 orphans and children in need, demonstrating a commitment to social responsibility and community welfare [10][11].

Core Viewpoint - The article highlights the transformation of Yangshan peach sales from traditional methods to modern e-commerce platforms, emphasizing the importance of quality and branding in driving consumer demand and local economic growth [1][3][10]. Group 1: Sales and Market Dynamics - Yangshan peaches are now sold through e-commerce platforms, significantly improving sales and reducing the risk of unsold inventory [1][3]. - The introduction of policies like "100 billion subsidies" and "1 trillion support" has enhanced the price-performance ratio of Yangshan peaches, attracting more consumers [1][8][10]. - Online sales have grown to account for approximately 60% of total sales for local peach farmers, with only 10% sold offline [3][9]. Group 2: Quality Control and Brand Protection - Local farmers prioritize the quality of peaches at every stage, from harvesting to packaging, to maintain their brand reputation [1][5][6]. - Strict selection criteria are applied to ensure only high-quality peaches are sold, with specific standards for weight, sugar content, and appearance [5][6]. - The introduction of a new geographic indication product certification and traceability system aims to enhance consumer trust in the quality of Yangshan peaches [7]. Group 3: Economic Impact and Employment - The peach industry in Yangshan is projected to generate over 2 billion yuan in total output value, contributing significantly to local economic development [10]. - The growth of the e-commerce sector has led to job creation, with local farmers forming operational teams and employing seasonal workers during peak harvest times [10]. - The success of Yangshan peaches has inspired local entrepreneurs to explore online sales, further boosting the local economy [8][9].

Core Insights - The application of quantum preservation technology in transporting Guangdong Zengcheng lychees to Beijing is a significant highlight, enhancing the fruit's shelf life and quality during long-distance transport [1][4]. Group 1: Technology Impact - The use of quantum preservation technology has resulted in a 91% reduction in the browning rate of lychees within 72 hours and a 79% decrease in sugar loss, leading to a 133% increase in shelf life [4]. - This technology maintains the original crispness and sweetness of lychees, allowing consumers to enjoy high-quality fruit at more affordable prices [4]. Group 2: Market and Consumer Benefits - As quantum preservation technology matures, the variety and freshness of fruits available to consumers in the capital are expected to improve, with regular access to Zengcheng lychees and high-quality fruits from various regions [5]. - Current agricultural product logistics experience a loss rate of 30% to 40%, but with quantum preservation technology, this loss is reduced to around 10%, with zero additives and pesticide residues [5]. Group 3: Events and Initiatives - The third New Fa Di Food Festival has commenced, lasting three weeks, featuring a "social + food" model [5]. - The second "New Fa Di Cup" rural revitalization e-commerce skills competition is underway, selecting six e-commerce talents and six potential teams, and standardizing three local agricultural products to create e-commerce bestsellers [5]. - The competition aims to enhance agricultural product brand value by 30% through "New Fa Di reputation certification" and will promote a replicable "e-commerce assistance model" nationwide [5].

Group 1 - The core theme of the activity is "Empowering Rural Areas through E-commerce, Youth Supporting Revitalization" which aims to enhance the sales channels for agricultural products using professional skills and youth engagement [1] - The practice team collaborated with a local food company to understand the unique craftsmanship and nutritional advantages of traditional agricultural products, leading to a successful first live-streaming event that combined storytelling, cooking demonstrations, and health education [3] - The live-streaming sessions resulted in significant sales growth, with a total of 1,452.7 yuan generated from 73 orders, showcasing the effectiveness of combining classroom knowledge with practical experience [5] Group 2 - The initiative not only expanded sales channels for agricultural products but also served as a practical classroom for students, enhancing their professional skills and understanding of the rural revitalization strategy [6] - The college plans to deepen cooperation with local areas and explore new e-commerce models to further support rural revitalization, allowing more students to contribute to the agricultural and rural development landscape [7]

Group 1 - The second Green Grain Storage Technology Integration Application Demonstration Conference will be held in Guangdong from June 9 to 10, organized by the National Grain and Material Reserve Bureau [4][5][6] - Key officials from the National Grain and Material Reserve Bureau and Guangdong Provincial Development and Reform Commission attended the meeting to discuss advancements in green grain storage technology [5][6] Group 2 - The 32nd China Beijing Seed Industry Conference will take place in September, with the main venue located in Tongzhou, which has hosted the event for three consecutive times [15][16][17] - Preparations for the conference are progressing smoothly, with local government officials providing updates on the event [18] Group 3 - Yangjiang, known for its high-quality lychee, has 320,000 acres of lychee orchards and is recognized as a core production area in Guangdong [22][23] - The city is promoting its lychee products through various events, enhancing its reputation as a "sweet base" in the region [22] Group 4 - Zhaoqing is exploring a new e-commerce model combining training, branding, and traffic to facilitate agricultural product sales [25][26] - A recent training session attracted 332 local agricultural enterprises, with support from Douyin's instant retail team [28][29][31] Group 5 - The "Financial Assistance for Lychee" event was held in Conghua to address financing challenges in the lychee industry, aiming to support agricultural enterprises and increase farmers' income [34][36][39] - The event was organized by local agricultural and financial regulatory authorities to foster collaboration between banks and farmers [36][39] Group 6 - A lychee delivery ceremony took place, sending fresh lychees from Maoming to the historical site of Huaqing Palace, highlighting the cultural significance of the fruit [41][43][46] - This event is part of the upcoming Huaqing Palace Guifei Lychee Cultural Festival, scheduled for June 14 [46] Group 7 - New tea beverage companies are increasingly focusing on health, with brands like Heytea introducing zero pesticide residue ingredients in their products [52][53][55] - The introduction of zero pesticide residue kale marks a significant innovation in the tea beverage industry [53] Group 8 - Some tea beverage prices have increased, with breakfast set prices rising from 9.9 yuan to 15.9 yuan, reflecting a significant price adjustment [57][58] - The price of certain items has surged by approximately 70.71%, indicating a trend of rising costs in the beverage sector [59] Group 9 - The first typhoon of the year, "Butterfly," has formed, bringing the strongest rainfall since the onset of the flood season to Guangdong [60][61][62] - The typhoon's center is located approximately 105 kilometers from the Xisha Islands, with maximum wind speeds reaching 18 meters per second [62][64]

这是新消费智库第 2 6 4 9 期文章 新消费导读 打造百亿级海参产业生态圈。 编辑：竺天 审核： Single 2025 年 6 月 6 日， " 京东超市与好当家共建威海刺参合作基地启 动仪式 " 在山东威海好当家海洋牧场隆重举行。双方将依托京东全渠 道生态与好当家全产业链优势，构建从 " 深海牧场到消费餐桌 " 的品质闭环。以 " 产业链、供应链、价值链 " 三链融合模式推动威海刺参 产业 高质量发展，赋能乡村振兴。 强强联合： 地理标志产品 × 数智化生态 威海刺参作为国家地理标志产品，承载着深厚的海洋文化与高品 质基因。好当家作为行业领军企业，拥有 47 年海参全产业链经验，连续 16 年荣获国家有机产品认证，并两度摘 得国家科技进步奖。京 东超市凭借 " 三网通 " 供应链体系与亿级流量场，为威海刺参提供数字 化 营销、全渠道渗透及溯源技术支撑。双方合作将实现原产地直供与 消费信任的双向赋能，重塑海参消费体验。 政企协三方聚力， 共绘产业蓝图 启动仪式汇聚政府、企业及行业权威代表。威海海参产业协会秘 书长刘尊鹏指出： " 此次合作是行业标准化、品牌化升级的关键一步， 将 引领威海海参产业高质量发 ...

Core Viewpoint - The event aims to cultivate local e-commerce live streaming talents in Yili, Xinjiang, leveraging the region's advantageous resources to promote high-quality e-commerce development and support rural revitalization [1]. Group 1: Event Overview - The second "Su Yun Yi Qing · E-commerce Assisting Agriculture" live streaming skills competition was held on May 30, 2025, in Zhaosu County, Yili Prefecture, concluding successfully amid public anticipation and participation [1]. - The competition was organized by the Jiangsu Provincial Support Command for Xinjiang Yili Kazakh Autonomous Prefecture and the Yili Kazakh Autonomous Prefecture Commerce Bureau, with various local government and educational institutions providing support [3]. Group 2: Competition Structure - The competition featured two categories: short videos and live streaming, with 40 contestants advancing to the finals after intense competition [5]. - Contestants showcased Yili's beauty through unique perspectives and high-quality video production, focusing on the region's landscapes, rural life, and specialty agricultural products [5]. Group 3: Awards and Recognition - A ceremony was held the following day at Yining City Seaside Park, attended by local leaders who presented awards to the winners [7]. - Four companies, including New Lixun Technology Group Co., Ltd., were honored with the title of "Agricultural Ambassador" for their contributions to Yili, while the top 20 contestants received the "Gold Medal Recommendation Officer" title [7]. - Winners in the short video category included contestants Yimila Yarmamiti, Olerhal Nuerduoman, and Li Yang, while the live streaming category winners were Su Zhiyuan, Ma Jianjun, and Zhang Jie [7]. Group 4: Industry Impact - The competition stimulated the development of the e-commerce industry in Yili, enhancing market vitality and encouraging businesses to invest more in e-commerce [7]. - It provided a platform for communication and cooperation among e-commerce practitioners and companies in Yili, promoting experience sharing and resource integration [7]. - The event strengthened collaboration between Yili and supporting provinces like Jiangsu, facilitating the introduction of advanced e-commerce experiences and resources to boost agricultural development [7].

Core Viewpoint - The article highlights the innovative "e-commerce assistance for farmers" initiative led by the first secretary in ZaiDian village, aimed at promoting local agricultural products, specifically the QuTi garlic, through live streaming sales, thereby enhancing income for the village [1][5][6]. Group 1: E-commerce Initiative - The initiative involves collaboration between the Jinan Municipal Administrative Approval Service Bureau and China Post Group Co., Ltd. to facilitate online sales of local agricultural products [5][6]. - A five-level cooperative model has been established to support garlic cultivation, which includes various stakeholders such as party branches, cooperatives, and farmers [5][7]. Group 2: Live Streaming Sales - A live streaming event on May 20 attracted over 20,000 viewers, resulting in more than 400 orders and sales of over 1,500 pounds of garlic, generating sales exceeding 4,500 yuan on the first day [6]. - The China Post Group's logistics network enabled fresh garlic to be delivered to consumers within 48 hours, enhancing the efficiency of the sales process [6]. Group 3: Long-term Support and Community Impact - The live streaming event is seen as a practical step towards agricultural sales and an innovative exploration of party-led rural revitalization efforts [7]. - The initiative has not only addressed the sales challenges faced by farmers but has also boosted their confidence in developing specialty agricultural products [7].