山西汾都香农业开发股份有限公司是一家集种子繁育、规模种植、农产品加工及销售于一体的农业产业 化企业。而贾雅楠所负责的电商公司，则专注于将汾都香的优质农产品搬上互联网，让它们插上翅膀， 飞向更广阔的市场。近年来，汾都香电商公司瞄准农产品"出村进城"需求，在传统和直播电商渠道上实 行平台多样化模式，积极拥抱淘宝、京东、拼多多、抖音等主流电商平台。贾雅楠深知，不同地区的消 费者有着不同的饮食习惯和消费偏好。因此，他们针对传统农产品的销售痛点，实行产品与规格的多样 化，力求满足消费者一站式购物的需求，提升客户黏性，为电商销售增长提供了有力支撑。 贾雅楠代表汾都香电商公司与阿里巴巴签约联合合作项目。 刘少伟 摄 "作为一名土生土长的农村孩子，我深知农民的艰辛与不易，也亲眼见证了电商为农产品销售带来的巨 大变革。" 9月23日，在2025年中国农民丰收节吕梁主场活动现场，山西汾都香电商公司总经理贾雅楠 动情地说道。她正带领团队，通过电商这扇窗，将吕梁的优质农产品推向全国，走向世界，让更多人品 尝到来自吕梁大山的独特味道。 "在数字赋能乡村振兴的浪潮中，通过不懈努力，我们帮助农民拓宽了销售渠道、增加了收入，也让消 费者品尝 ...

为拓宽销售渠道、提升品牌影响力，活动现场同步打造了"e起庆丰收"定襄好物直播间。主播通过镜头 向网友推介定襄特色农产品，不仅介绍了产品的制作工艺与品质特点，还结合丰收节主题推出限时优 惠，吸引大量订单，实现"展销+电商"双线发力。 除产品展销外，现场还有秧歌、锣鼓等民俗表演，生动展现定襄丰富的民俗文化。群众在品尝特色美食 的同时，还沉浸在丰收节喜悦的氛围中。在定襄县乡村e镇公共服务中心，前来购买特产和参观了解的 群众络绎不绝，现场热闹非凡。 9月23日，以"庆农业丰收·享美好生活"为主题的定襄县2025年农民丰收节在金鼎广场隆重开幕。本次活 动通过特色农产品展销、民俗文化表演及直播带货等多元形式，全面展现定襄县农业发展成果，与广大 群众共庆丰收、共享喜悦。 在乡村e镇农产品展销区，汇聚了手工老陈醋、定襄蒸肉、黄烧饼、糯玉米、冻干山楂、山楂月饼等20 余款本地特色农产品，吸引众多消费者驻足品尝选购。展区还特别引入了沁州黄小米、五台台蘑酱、神 池胡麻油、吕梁沙棘汁等山西名优特产，进一步丰富了展销品类，满足了多样化消费需求。 此次丰收节不仅为定襄县优质农产品提供了展示平台，也进一步激发了农村消费活力。未来，定襄县乡 ...

金秋九月，秋高气爽，在位于川滇交界、金沙江畔的凉山州会东县，迎来了软籽石榴丰收上市的旺季。以往藏于深山的"甜蜜果实"，如今正借助电商网络， 源源不断地运往全国，完成从枝头到餐桌的"甜蜜跨越"。 果农丰收（会东融媒供图） 走进会东县山源商贸有限责任公司的石榴分拣打包仓库，机器运转声与工人的忙碌身影交织成丰收的乐章。工人们手眼并用地挑选果实、套袋装箱、粘贴快 递单，每个环节都有条不紊。据了解，该仓库每天需 50名左右工人协作，每人日均收入可达300至400元，让村民在家门口实现了增收。数据显示，当前该 仓库每日可发出石榴约6000多件，重量约5至6万斤，按照这一节奏，今年该公司软籽石榴通过电商渠道的总发货量预计将突破200万斤。 "我们前后考察了两三年，最终选定会东石榴，就是看中了它的独特优势。"四川天府菜篮子供应链管理有限公司产品总监李翊华表示，会东石榴的核心竞争 力在于"自然成熟"，这里的石榴采摘期更靠后，果子能在枝头充分积累糖分，口感更清甜；加上当地交通便利，合作农户热情配合，为规模化销售打下了基 础。 此次合作中，四川天府菜篮子供应链管理有限公司联合凉山州农投公司，采用"天府菜篮子 + 凉芯农品"双品牌模 ...

金秋时节，由横州市人民政府指导，横州市经济贸易和信息化局承办，横州电子商务公共服务中心、广 西顺丰速运协办的"茉莉香约 云购横州"茉莉花文化节直播盛会，将于9月27日至28日举办，以"云端助 农"打通产销链路，助力乡村振兴。 本次直播汇聚多元优质力量：广西区内知名主播将现场荐品并分享品鉴心得；深圳专业团队负责打造高 品质视听体验；广西顺丰速运专属特邀主播团精选本地好货，依托物流优势实现"顺丰直达"；横州本土 主播亦携手参与，全方位展现家乡风物魅力。活动设于茉莉花广场、中华茉莉园，观众可通过抖音搜 索"世香古法合香直播间"，或进入各大主播直播间观看。 直播精选8款古法窨制茉莉花茶、茉莉花乳制品、洗护套装等地道好物。活动期间还将发放多重福利， 让消费者以实惠价格选购特色产品。这场"云端之约"既是横州茉莉文化与物产的集中展示，更是电商助 农的实践探索，共助横州好物走向全国。（完） ...

Core Viewpoint - The Gansu Tianshui chili pepper, particularly from the Gangu County, has gained popularity due to its unique quality and the rising demand driven by the success of Tianshui spicy hot pot, leading to significant growth in both production and sales [9][12]. Group 1: Production and Quality - Gangu County has a long history of chili pepper cultivation, benefiting from deep, organic-rich soil and suitable climate conditions, resulting in a unique product that is thick-fleshed and aromatic without being overly spicy [7]. - This year, the area dedicated to chili pepper cultivation has expanded from 56,000 acres to 120,000 acres, marking an increase of 114.3% [9]. - The local agricultural practices have improved, with the introduction of 15 intensive seedling bases that produced over 160 million high-quality seedlings, ensuring the quality of the chili peppers from the outset [5]. Group 2: Market Demand and Sales - The market demand for Gangu chili peppers has surged alongside the popularity of Tianshui spicy hot pot, with an expected yield of 270,000 tons from the 120,000 acres of chili fields this year [9]. - The chili pepper industry has diversified its product offerings, expanding from a single chili powder to over 80 varieties across seven major categories, including chili sauce and oil-splashed chili, to meet diverse market needs [14]. - Sales strategies have evolved, with a strong emphasis on e-commerce and live streaming platforms, allowing Gangu chili peppers to reach consumers directly from farms and processing facilities [16]. Group 3: Economic Impact - The chili pepper industry in Gangu County has become a significant driver of local economic growth, with the total industrial output value exceeding 1.1 billion [11]. - The processing of chili peppers has also seen advancements, utilizing traditional methods like stone grinding to enhance flavor and quality, contributing to the overall value chain [14].

Core Viewpoint - The article highlights the vibrant consumption scene during the harvest festival, showcasing the potential of urban and rural markets through various agricultural products and cultural experiences [1][2][4]. Group 1: Agricultural Products and Market Trends - The "Golden Autumn Consumption Season" is a key event celebrating agricultural harvests, running from early September to the end of November, with a theme of "Celebrating Agricultural Harvest, Enjoying a Better Life" [2][4]. - In Shandong, the daily sales volume of seafood reached 100,000 jin (approximately 50,000 kg) during this consumption season, driven by the seasonal demand and the opening of the sea [2]. - Data from Douyin indicates that from September 10 to 19, over 120 million orders of various agricultural products were sold, with a year-on-year increase of 56% in order volume and 47% in transaction value [4]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions aimed at assisting farmers [4]. - The integration of online and offline sales models has provided consumers with diverse choices and revitalized the market, as noted by experts [4]. Group 3: Consumer Demographics and Preferences - There is a growing interest among young consumers in "earthy and beautiful" products, with many young people participating in the consumption season, facilitated by e-commerce and logistics developments [5][6]. - Young consumers prefer online platforms for purchasing agricultural products, with a notable increase in participation from university students [6]. Group 4: Challenges and Solutions in Agricultural Sales - Despite the booming sales, challenges such as inadequate cold chain logistics and market saturation in e-commerce are highlighted, necessitating improvements in infrastructure and technology [7][9]. - Local governments are taking initiatives to enhance the sales channels for agricultural products, such as setting up direct sales points and promoting rural e-commerce [9].

Core Insights - The article highlights the transformation of agricultural product sales through Douyin (TikTok) e-commerce, enabling farmers to sell directly to consumers, thus improving their income and reducing waste [1][9][25]. Group 1: Sales and Market Trends - From September 2024 to September 2025, Douyin e-commerce is projected to sell 10.2 billion agricultural products, averaging 24.48 million packages shipped daily [1][3]. - The sales of agricultural products through Douyin have seen significant growth, with shelf and search scenarios driving sales up by 54% and 95% year-on-year, respectively [3][26]. - The platform has facilitated over 546,000 creators in promoting agricultural products, enhancing market reach and consumer education [27]. Group 2: Case Studies of Successful Farmers - Gao Meng, founder of the "Peach Xiaomeng" brand, transitioned from a pharmaceutical management role to support local farmers, achieving significant sales through Douyin e-commerce [8][9]. - The brand has garnered a loyal customer base, with over 170,000 repeat customers and a 50% repurchase rate, demonstrating the effectiveness of quality assurance and customer engagement [11][13]. - Liang Haiyang, who shifted from furniture to agricultural products, successfully targeted health-conscious consumers, achieving profitability by focusing on niche markets [14][24]. Group 3: Supportive Policies and Cost Management - Douyin e-commerce has implemented various supportive policies, including commission waivers for fresh produce, which have saved businesses significant operational costs [25][26]. - The platform's initiatives have allowed businesses like "Peach Xiaomeng" and "Fengdeng Jiuyue" to save substantial amounts, enabling them to invest in better cold chain logistics and packaging [25][26]. - The introduction of interest-free loans for small agricultural businesses has further supported their growth and operational expansion [25].

Core Insights - The article highlights the significant growth of e-commerce in Tongren City, Guizhou Province, with online retail sales reaching 6.961 billion yuan in 2024, marking a 26.2% year-on-year increase, leading the province in growth [1] - The shift in policy from "blood transfusion" to "blood production" is emphasized, focusing on promoting local products through live streaming and reducing reliance on government subsidies [2][4] - The establishment of a comprehensive supply chain and logistics system, including a cloud warehouse model, has significantly reduced logistics costs and improved efficiency for local agricultural products [5][6] E-commerce Development - In 2024, Tongren cultivated 23 e-commerce demonstration enterprises and 6 live streaming demonstration bases, creating thousands of jobs through e-commerce initiatives [4] - The local government has implemented targeted policies, such as financial support for exhibitions and sales, to alleviate burdens on businesses and promote self-sustaining growth [4][5] - The integration of e-commerce with tourism has transformed the sales approach from merely selling products to offering experiences, enhancing the attractiveness of local specialties [11][12] Talent Development - A multi-tiered talent matrix has been established, including training programs for internet marketing specialists and live streaming hosts, with over 3,000 individuals trained since 2024 [9][14] - The collaboration between government, enterprises, and educational institutions has created a sustainable talent pipeline for the e-commerce sector [14][15] - The ongoing training and competitions, such as the rural e-commerce live streaming skills competition, have showcased local talent and generated significant sales [14][16] Challenges and Future Plans - Despite the successes, challenges such as talent retention, product standardization, and brand positioning remain prevalent [16] - The city is developing a high-quality development action plan for live streaming e-commerce from 2025 to 2027, focusing on talent cultivation, supply chain upgrades, and brand innovation [16] - The ambition is to leverage digital tools to enhance agricultural productivity and rural prosperity, aiming for a comprehensive transformation of the local economy [16]

Core Insights - Douyin E-commerce released a white paper showcasing the sales performance of agricultural products and consumer trends over the past year, indicating a significant growth in the sector [1][4][18] Sales Performance - From September 2024 to September 2025, Douyin E-commerce sold a total of 10.2 billion agricultural products, averaging 24.48 million packages shipped daily [1] - The number of merchants selling agricultural products via live streaming increased by 51% year-on-year, with over 5.46 million creators involved in promoting these products [1][10] Consumer Trends - The most popular agricultural products among consumers include nuts, grains, and fruits and vegetables [4] - Consumers from Guangdong, Jiangsu, Zhejiang, Shandong, and Henan are the top buyers, with Guangdong accounting for 10% of total orders [4] - The primary consumer demographic is the post-90s generation, making up 38% of purchases, followed by post-80s and post-60s at 21% and 16% respectively [4] Regional Highlights - Douyin E-commerce has actively supported agricultural products from various regions, leading to significant sales increases for local specialties such as Guangdong lychee (15-fold increase in orders) and Yantai apples [7][8] - The platform's promotional activities have resulted in substantial year-on-year growth in sales for various products, including a 64-fold increase in sales for Shouguang colored peppers [7][10] Merchant Support Initiatives - Douyin E-commerce has implemented several support policies for merchants, including subsidies totaling over 16.5 billion yuan to help reduce operational costs [10][11] - The number of merchants achieving over 1 million yuan in sales increased by 42% year-on-year, with 46,800 merchants reaching this milestone [11] Creator Engagement - Over 5.46 million creators participated in promoting agricultural products, with a 13% increase in the number of rural influencers [14][16] - Notable success stories include a retired teacher who became a prominent seller of Yantai apples and a young farmer who creatively marketed Guangdong lychee [16] Future Outlook - Douyin E-commerce aims to continue enhancing its support for agricultural products and rural development, focusing on high-quality growth and broader market access for local goods [18]

Core Viewpoint - The article highlights the success story of a local farmer in Xinjiang, who has revitalized the traditional cultivation of Hami melons through innovative practices and e-commerce, significantly increasing sales and benefiting the local community [1][4][5]. Group 1: Company Overview - The company, led by a local farmer, has successfully cultivated a new variety of Hami melon called "Bitter Bean Honey Melon" using traditional farming methods [4]. - The cooperative has expanded its planting area to over 600 acres, significantly increasing production capacity [5]. Group 2: Sales and Financial Performance - Online sales of Bitter Bean Honey Melon reached 1.04 million yuan in 2017 and 1.96 million yuan in 2018, with projections for 2023 sales exceeding 20 million yuan [5]. - The cooperative has contributed to an average increase of 1 yuan per kilogram for local farmers, enhancing their income and promoting shared prosperity [5]. Group 3: Community Impact - The initiative has positively impacted over 100 local households, transforming the local economy and providing a sustainable source of income [5]. - The cooperative's model integrates party organization, cooperative leadership, e-commerce empowerment, and farmer participation, creating a comprehensive support system for local agriculture [4].