Core Insights - Landmark agricultural products have established themselves as quality symbols recognized by consumers nationwide, with examples including Wuchang rice, Dalian sea cucumber, and Yanchi salt lake sheep [1] - New landmark agricultural products like Yunnan black truffles and Suqian king crabs are emerging, leveraging differentiated characteristics and brand operations to attract consumer attention and significantly expand the market [2] Group 1: Emerging Landmark Agricultural Products - Yunnan black truffles have seen a user growth of over 10 times, with a core production area generating an annual output value of 577 million yuan by 2025 [5][6] - Fujian Guanxi honey pomelo has become a popular gift during the Mid-Autumn Festival, with sales exceeding 500,000 bags during the holiday, and a 160% increase in direct sales from the source [9] - Guangdong Maoming lychee has experienced a 163% increase in exports, reaching 8,183 tons, and is now available in 19 countries [12] Group 2: Supply Chain Innovations - JD.com has established direct sourcing partnerships with producers to enhance standardized production and improve farmers' income levels [5][6] - The company has implemented a rapid air transport system to ensure freshness for products like black truffles, utilizing smart cold chain technology [6] - For Fujian honey pomelo, JD.com has adopted a self-operated model to control supply, reducing costs by 20% [9] Group 3: Consumer Trends and Market Growth - The search popularity for landmark agricultural products has increased over 20 times, with shopping user numbers growing at rates exceeding 10 times [2] - The rise of products like Jiangsu Suqian king crabs, which achieved a sales volume of 500 million yuan in 2025, reflects a growing consumer interest in high-quality, locally sourced food [19][20] - The health-conscious trend has led to a significant increase in demand for products like Xinjiang organic beef, with a 450% growth in transaction value by 2025 [36][37] Group 4: Agricultural Development and Rural Revitalization - The development of landmark agricultural products is supported by standardized production systems, modern supply chains, and innovative brand operations [37] - JD.com's actions in rural revitalization have evolved through three stages, from helping products reach broader markets to enhancing brand recognition and supporting farmers' income [37] - The establishment of a win-win ecosystem is being facilitated through the empowerment of agriculture by leveraging supply chain capabilities [37]

编辑：曾小颖 原标题：从课堂到 "云端"，这所职院探索"助农"育人新模式 学生们正在直播。 红网时刻新闻通讯员 刘竹 谭伟林 长沙报道镜头如何捕捉泥土的温度？一颗颗深山的"金果果"，如何借直播电商之风，跨越山海，与云 端另一端的消费者美好相遇？近日，长沙商贸旅游职业技术学院电子商务专业将核心课程《新媒体营销》课堂搬进校园人流最密集的教 学区与食堂门口，学生们化身"新农人主播"，用青春语态讲述湖湘好物故事，用数字技能打通山乡好货出村的"最后一公里"。一场直 播，一端连着书香校园，一端系着广袤乡村。如何让商贸学子的"青春流量"真正转化为助力乡村发展的"新农资"？湖南省电子商务专业 楚怡教学团队负责人、学校教师刘锦峰介绍，课程突破教室围墙，以整个校园为实践场。学生们在教学楼旁、食堂入口、宿舍区域，自 主开设店铺、策划脚本、搭建"移动"直播间、直播带货，全程实战演练，所售商品聚焦湖湘特色农产品与文创产品。参与直播的李佳同 学感慨，以前觉得"乡村振兴"是个宏大的政策词，现在才真正感受到它就在大家手中、在每一次点击下单里。"最大的收获不是涨了多少 粉、卖了多少单，而是明白了我们这代人的责任——用专业所学，为乡村发声。"这 ...

自2021年被列为国家级电子商务进农村综合示范项目典型激励县以来，庄河市扎实推进项目建设，成功 打造"庄禾荟+"电商区域公用品牌；整合邮政快递、申通快递、多多买菜等3家物流企业资源，建成6000 余平方米的市寄递物流共配中心，日均处理快递超5万件、农村生活物资5000件；开展电商专业培训超 3000人次，孵化专业电商人才100余名。如今，庄河市已初步构建起覆盖县、乡、村三级的完善服务体 系，有效打通了乡村物流"最后一公里"，电商产业体系初具规模。农特产品上行通道基本畅通，电商助 农增收、赋能乡村振兴的成效日益凸显。 据悉，2024年庄河市实现电子商务交易额15.8亿元，网络零售额11亿元，同比增长38.1%，活跃电商店 铺达2802个。 本报讯 记者张宇报道 手指轻点，线上交易瞬间完成；物流穿梭，产品送达天南海北。近年来，大连庄 河市电子商务发展势头强劲，正深刻重构传统商业格局。 日前，在庄河市塔岭镇东瓜川村和石岭村的直播间里上演了一场别开生面的助农直播。镜头前，主播们 热情洋溢地向全国网友推介塔岭大骨鸡及笨鸡蛋、英那河大米、转角楼小米等本地优质农特产，互动热 烈，点燃了线上销售的热情。 ...

【盘点2025一线调研】 在联星村党支部书记高举鹏的直播间里，总有个标志性画面：一双布满老茧的黝黑手掌，稳稳捧着金灿 灿的小米，身后循环播放着村民们在田间除草、收割的短视频。"以前村里的小米、燕麦、荞麦等小杂 粮，多是村民自食或在本地集市出售，销路一直是难题。"回忆过往，高举鹏满是感慨。 直播间里藏"丰景" 山货借网赴远方 ——安定区巉口镇电商助农绘就新画卷 新甘肃·甘肃日报记者 杨唯伟 标准化直播间里，村级主播捧着包装精美的本地宽粉，对着镜头热情介绍； 农特展馆内，马铃薯制品、亚麻籽油、小杂粮等特产整齐陈列，琳琅满目； 实训教室里，几名村民围拢着老师，眼神专注地请教短视频剪辑技巧…… 近日，走进定西市安定区巉口镇农特优选电商服务中心，热闹非凡。这个自今年7月正式投运的电商服 务中心，已成为撬动乡村振兴的"新引擎"，为乡村振兴注入澎湃动能。其背后的运营核心密码，是"政 府搭台、企业唱戏"的政企协同模式。 该中心由巉口强村公司牵头，整合全镇30个村（社区）的集体经济组织、种植养殖大户与专业合作社， 构建起"源头直采—集中品控—统一仓储—智慧物流"的全链条供应链体系。 在第三方服务商宏越云淼公司的专业助力下，"村 ...

转自：贵州日报 "整得出哪样名堂？"过去，邓开义靠肩挑背扛走山路，才能把东西拿到集市售卖，往返费时费力，产品时常 低价出手。脱贫攻坚的浩荡春风让出山路更顺畅，售卖农产品容易了许多，但邓开义不愿女儿去冒险吃 苦，"把农家乐搞好就差不多了。" 谭丽明白父亲的忧虑，但她仍想闯一闯。"时代在进步，推动乡村全面振兴的好政策很多，我觉得我有机会搞 出点名堂。"靠着一股子冲劲，谭丽和团队遇难事不气馁，不断换风格拍视频摸索出路。 2023年3月，一条谭丽带着家乡特产黄水粑赶集的视频，收获800多万浏览量，账号"黔乡姊妹"在网上逐步火 了起来，黄水粑也供不应求。为满足市场需求，佛顶山村将闲置教学楼改造为厂房，积极向上级部门争取资 金买设备、建冷库，做大黄水粑产业。 "每天可产黄水粑1万个，截至目前，累计产值超1600万元。"佛顶山村党支部书记黄秀金说，今年村里又新建 了1条生产线，村集体经济不断壮大，通过短视频推介，尧上古寨周末人气十足，不少村民也吃上了"旅游 饭"。 "今年我们在10多个村共计开了超50场助农直播，销售额近百万元。"谭丽和团队干劲满满，喜人数据还在上 涨，"'网路'让我不出村就把山货销全国！"如今，"黔乡姊妹 ...

Core Viewpoint - The article highlights the transformation of the pomelo industry in Meizhou, driven by e-commerce platforms like Pinduoduo, which have enabled farmers to gain better pricing and control over their production and sales processes [1][3][9]. Group 1: Transformation of Sales Channels - The traditional sales model, dominated by middlemen, has shifted towards direct sales through e-commerce, allowing farmers to sell their products at significantly higher prices [3][9]. - Farmers previously faced challenges with low prices and high rejection rates for their produce, but now they can sell quality pomelos directly to consumers, increasing their income [6][10]. - The introduction of e-commerce has led to a more stable and predictable sales environment, allowing farmers to plan their production better [12][14]. Group 2: Impact of E-commerce Platforms - Pinduoduo's policies, such as "zero commission" and "zero threshold for entry," have streamlined the supply chain, reducing costs and increasing farmers' profits [9][16]. - The platform's focus on quality and consumer feedback has encouraged farmers to improve their production standards, leading to better quality products [10][12]. - The rise of e-commerce has also facilitated the expansion of product offerings, such as pomelo leaves, which cater to a broader market beyond local consumers [15][16]. Group 3: Economic and Social Benefits - The pomelo industry in Meizhou has seen significant growth, with an annual production value exceeding 8.9 billion yuan and benefiting over 100,000 farmers [10][11]. - New employment opportunities have emerged in the local community, with many villagers participating in sorting, packaging, and customer service roles [12][14]. - The success of e-commerce has led to investments in modern agricultural tools, such as drones and sliding tracks, improving efficiency in production and transportation [14][15].

乡村振兴，产业兴旺是基石。全市各级工会组织精准锚定地方特色优势产业，将劳动竞赛的"赛场"直接 设在产业链的关键环节上，推动竞赛内容与产业发展需求同频共振，实现了从解决具体问题到促进全链 条升级的跃迁。 在山东绿丰生态农业有限公司的工友创业园，劳动竞赛紧紧围绕大樱桃"种、采、销、加、游"全产业链 展开。面对樱桃汁口感发酸的行业痛点，公司工会以竞赛为契机，组织酶化车间技术团队成立攻关小 组，多次赴高校请教专家，最终优化工艺，并联动市场部研发出多种符合消费潮流的复合NFC果汁，产 品上市即成爆款。"竞赛不仅是比拼，更是发现问题、集结智慧、攻关克难的平台。"绿丰农业的实践表 明，工会牵头的竞赛机制，能有效聚合一线职工、技术骨干和市场需求，将产业"难点"转化为创新"亮 点"。 这种以赛促产、以赛促创的模式在全市多点开花。岚山区是"南茶北引"的成功典范，区总工会聚焦茶产 业，连续承办国家级、省级茶叶加工职业技能竞赛，并举办种植、培育等系列赛事。在御园春等省级工 友创业园内，一场场技能比武不仅吸引了全国高手同台竞技，更通过"以赛促学、以赛促技"，为本地茶 产业培养了一批"领头雁"，直接推动了日照绿茶产业的标准化、品质化建设 ...

党建引领与数字浪潮的交汇，为破解困局带来了契机。随着电商新业态扶持政策落地与直播助农热潮兴 起，漳县石川镇一批"归巢青年"化身"新农人"，掀起了药材销售的变革。占卜村李杰、李玉平，菜子川 村赵飞飞等青年，带着在外积累的新视野重返故土，立志打破"家乡珍宝养在深闺人未识"的困境。 从零搭建手机支架，将直播间对准晾晒场与鲜药材，这些曾经"面朝黄土"的农户，变身家乡药材的"首 席推荐官"。从镜头前的生涩局促到熟练讲解，从初期的无人问津到订单稳步增长，他们以流量为"新农 资"、以屏幕为"新农田"，在电商赛道上踏出了拓荒之路。每一笔订单的成交，都为石川药材打开了一 片新市场。 如今漳县的石川镇，药香已飘出双重韵味。既有岁月沉淀的泥土芬芳，是传统农业稳如磐石的根基；更 有数字时代的新鲜跃动，是电商青年用键盘与镜头奏响的未来节奏。这两股气息交融共鸣，正是石川镇 在乡村振兴道路上，书写出的最铿锵有力的"变奏曲"。(完) 中新网甘肃新闻12月11日电 (唐丽娟 贾鹏)冬日的定西市漳县，寒意浸骨却药香绵长。农户庭院、屋顶 与门前空地上，当归、党参、黄芪铺挂成金色画卷，在暖阳下接受最后的晾晒揉搓，这片高寒山区的中 药材核心产区，正以 ...

Core Insights - Kuaishou's e-commerce initiative "Treasure City" successfully concluded its Nantong station event, marking the third stop after Linyi and Nanyang, leveraging significant traffic exposure and marketing support to boost local textile sales and brand visibility [1][3] Group 1: Event Performance - Overall GMV for the Nantong station event increased by 19% year-on-year, with key metrics showing Nantong KA merchants' self-broadcast GMV up by 30% and small merchants' self-broadcast GMV up by 46% [1] - The number of transactions facilitated by Nantong merchants surged by 149% year-on-year, indicating a strong engagement and sales performance [1] Group 2: Individual Merchant Success - Several merchants achieved remarkable sales during the event, with @布料哥803 exceeding 10 million in a single live broadcast, and others like @金典霍子畅 and @米哥家纺精选 also achieving significant GMV [1][3] - Notable products included the Shanshan high-weight embroidered milk velvet four-piece set, which generated over 3.1 million in GMV, and over 50,000 units sold for thick autumn and winter quilts [3] Group 3: Marketing Strategies - Kuaishou utilized creative live streaming and short video content to enhance project visibility, with a unique "sleeping challenge" live stream attracting over 6.7 million views and an average of 14,000 online viewers [3] - The short video series featuring success stories of Nantong textile merchants resonated with users, leading to a significant increase in followers for participating brands [5] Group 4: Broader Impact and Future Plans - The event achieved over 160 million total online exposures through multi-platform promotion, enhancing Nantong's city brand influence [7] - Kuaishou plans to expand the "Treasure City" initiative to more cities with distinctive industrial characteristics in the future [7]

Core Viewpoint - Tang Shangjun, who has been through 16 years of continuous college entrance examinations, has formed a team to explore live streaming e-commerce, aiming to support himself and contribute to his hometown's agricultural products [1][3][4]. Group 1: Entrepreneurial Motivation - Tang Shangjun's decision to start a live streaming venture stems from his desire for self-sufficiency, as he needs to cover his university tuition and living expenses [3][5]. - He aims to give back to his family, particularly with plans to help build a house in his hometown next year [3]. - Having grown up in a rural area, he wants to assist local farmers by promoting quality agricultural products from Guangxi [3][4]. Group 2: Live Streaming Initiative - Tang Shangjun has launched a short video account and a live streaming platform, primarily selling food and daily necessities [4]. - He acknowledges feedback regarding the limited variety of products and is committed to improving this aspect [4]. - The team plans to engage with audiences every weekend, sharing insights about university life and learning experiences [3][4]. Group 3: Academic and Personal Background - Tang Shangjun, born in 1989, faced numerous challenges in his educational journey, including multiple attempts at the college entrance examination before finally enrolling at South China Normal University in 2024 [4]. - He has received recognition for his entrepreneurial efforts, winning a gold medal in a student entrepreneurship competition with a project related to e-commerce and agriculture [4][5]. - To avoid burdening his family financially, he applied for student loans and is utilizing his spare time for live streaming, which provides some supplementary income [5].