Summary of Cha Ji Company Conference Call Company Overview - **Company**: Cha Ji Company - **Industry**: Tea and Beverage Key Financial Metrics - Total net revenue for Q3 2025 decreased by 9.4% year-over-year to **32.083 billion RMB** [2] - Non-GAAP net profit margin was **15.7%**, indicating profitability [2] - Global tea house network expanded to **7,338 locations**, with **300 new openings** including **54 overseas** [5] - Overseas market GMV grew by **75.3%** to **300.3 million RMB** [2] - Total GMV in Greater China decreased by **6.2%** to **7,629.2 million RMB** [5] - Average monthly GMV per tea house was **378,506 RMB** [5] - Total registered members reached **222 million**, a **36.7%** increase year-over-year [7] Strategic Initiatives - **High-Quality Development Strategy**: Focused on four dimensions: brand, product, experience, and channel [3] - Brand: Creating value through tea culture and expanding user base [3] - Product: Prioritizing product excellence and upgrading raw materials [3] - Experience: Creating engaging content and emotional connections [3] - Channel: Emphasizing store quality and sustainable growth [3] Product Innovation - Launched low-caffeine Jasmine Green Tea Latte and Bo Ya Jasmine Green Milk Tea, the latter winning the **World Beverage Innovation Award** [2][6] - PG Oolong Milk Tea performed well in the Asia-Pacific region [6] Membership and Franchise Network - Membership ecosystem showed strong growth with a **1.5 million** increase in members quarter-over-quarter [7] - Franchise network stability reflected by a low store closure rate of **0.3%** for three consecutive quarters [7] Future Growth Expectations - Short-term same-store sales growth expected to face pressure, but long-term outlook remains optimistic [8] - Continued focus on product innovation and brand investment, alongside operational efficiency improvements [8] - Board approved a special cash dividend of **92 cents per share**, totaling approximately **$177 million**, to be paid on December 15, 2025 [8] Brand and Market Expansion - Upgrading brand experience through T House and specialized tea culture theme stores [9] - Successful overseas market expansion into the Philippines and Vietnam, with over **200 stores** in Malaysia [4][14] - Localized products and marketing strategies have shown success in Southeast Asia [15] Channel Strategy - Strong channel strategy with **300 new store openings** this quarter [13] - Highlight stores like Hong Kong Super Tea Restaurant and pop-up stores during the Shanghai Master Competition to enhance brand visibility [13] Product Quality and Consumer Experience - Implementing a **4.0 upgrade** for product quality, including strict standards and improved core materials [10] - Expanding product categories and enhancing customer experience through new consumption scenarios [11] - Optimizing membership system to increase member engagement and repeat purchase rates [12]