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关税冲击下的广东陶瓷业革新:海外多点布局,打造差异化产品
Nan Fang Du Shi Bao· 2025-05-08 02:54
Core Viewpoint - The article discusses how Guangdong, as China's leading economic and foreign trade province, is actively responding to the significant impacts of U.S. tariffs on global trade, particularly in the ceramics industry. Companies are exploring new development paths through technology upgrades, market diversification, and cultural integration to build resilience against tariff shocks. Group 1: Industry Response to Tariffs - The 137th Canton Fair showcased a strong presence of Guangdong ceramic companies, with many reporting a surge in overseas orders despite the new U.S. tariff policies [1][2] - Companies like Eagle Brand and Four Seasons Group are leveraging unique product designs and international market strategies to attract global buyers [4][7] - The ceramics industry in Guangdong is undergoing a profound transformation, focusing on technological innovation and diversified market strategies to mitigate the impact of tariffs [1][10] Group 2: Company Strategies - Eagle Brand has transitioned from a ceramics company to a comprehensive home furnishings enterprise, emphasizing differentiated products through core technology [14] - Four Seasons Group targets the mid-to-high-end market with personalized designs and local adaptations, successfully attracting international clients [15][19] - "Cappuccino," a high-end tile brand, has established overseas production bases to enhance responsiveness and competitiveness in the global market [9][11] Group 3: Market Diversification and Innovation - Companies are increasingly focusing on diversifying their production and sales channels, reducing reliance on the U.S. market by exploring opportunities in Europe and Southeast Asia [20] - The ceramics industry is adopting a dual strategy of technological upgrades and market transformation to navigate the challenges posed by tariffs and global supply chain restructuring [20] - The industry is also investing in advanced equipment and optimizing production processes to improve product quality and efficiency in response to rising costs from tariffs [20]