Core Insights - The home appliance consumption is shifting from "function satisfaction" to "experience upgrade," with increasing user demand for freezers evolving through three levels: basic freezing, quality preservation, and professional freshness [1] - Haier's recent launch of three innovative freezer products aims to enhance high-quality home preservation experiences, addressing various user needs and pain points [1][2] Group 1: Product Innovations - Haier introduced the world's first embedded upright freezer, which integrates seamlessly with kitchen cabinetry, maximizing living space while allowing for flexible storage combinations [1] - The industry’s first home-grade low-noise -60℃ freezer was launched, utilizing advanced cooling technology to maintain food freshness for up to six months while keeping noise levels at 38 decibels [1] - Haier's dual-wing frost-free technology offers a unique solution to eliminate frost, providing users with a hassle-free experience [1] Group 2: Market Position and Strategy - Haier has established a solid innovation moat through its foundational research and core technology breakthroughs, which support its strategic transformation towards high-end lifestyle services [2] - The company has maintained its position as the global leader in freezers for 14 consecutive years, with a market share of 54.7% online and 40.1% offline in the first three quarters of 2025, reflecting strong user recognition of its innovative approach [2] - Haier's strategy focuses on addressing single pain points while expanding to cover diverse lifestyle scenarios, thereby guiding the refrigeration industry towards an upgrade [2]