Core Insights - The air conditioning market is witnessing a surge in high-end products, with Casarte's new model, the "Rays of Light" air conditioner, becoming a bestseller within 20 days of its launch, reflecting the brand's strong market position and consumer demand for premium features [1][2] Group 1: Market Performance - Casarte's air conditioning cabinet machines have achieved a cumulative market share of 56.3% in the 12,000+ RMB price segment as of week 21 in 2025, marking a year-on-year growth of 17.22%, solidifying its position as a leader in the high-end segment [1] - The ongoing appliance replacement subsidy policy has stimulated market activity, while the early launch of the 618 shopping festival has provided a favorable environment for new product sales [1] Group 2: Consumer Demand - Modern consumers are increasingly seeking air conditioners that address health and comfort needs rather than just basic cooling or heating functions [1][2] - The "Rays of Light" air conditioner is designed to tackle common consumer pain points, such as discomfort from direct cold air and concerns about air quality [1][2] Group 3: Product Features - The "Rays of Light" air conditioner employs dual airflow technology to create a uniform temperature environment with a temperature difference of less than 0.5°C, enhancing user comfort [1] - It incorporates four layers of air purification, including a dense filter, UVC Pro technology for virus DNA destruction, high-temperature self-cleaning, and copper refrigerant pipes, achieving over 99% removal rates for various viruses and bacteria [2] - The product features a smart sleep protection technology that adjusts temperature based on user needs and operates at a noise level as low as 17 decibels, making it quieter than a library [2]