Core Insights - The concept of "good houses" is transforming the home decoration industry, shifting focus from mere existence to quality and comfort [1][7] - The "good house" philosophy emphasizes four core dimensions: green health, smart connectivity, self-identity, and continuous evolution [2][4] Industry Transformation - The home decoration industry is undergoing a significant restructuring, with competition shifting from price and capacity to environmental health and sustainability in the upstream materials sector [4] - In the design sector, the focus is moving from style replication to scene customization, while the service sector is evolving from selling products to selling experiences [4] - Establishing detailed and forward-looking industry standards is urgent to meet rising consumer quality demands, transitioning from consensus to standards [4] Market Opportunities - Major market opportunities are identified in segments such as existing home renovations, eco-friendly home products, smart home solutions, one-stop decoration services, and customized home furnishings [4] - The existing home renovation market is projected to account for 57% of total renovation units by 2027, providing new growth avenues for home decoration companies [4] Company Initiatives - Rabbit Baby showcased its commitment to the "good house" concept during the 2025 Autumn New Product Launch, introducing several customized product lines that cater to diverse consumer needs [5] - The company demonstrated strong delivery capabilities by completing the Zhejiang "good house" project in just 33 days, leveraging over 30 years of technical expertise and environmental research [6] - The design of Rabbit Baby's store exemplifies the "good house" concept through flexible space layouts, healthy materials, smart technology integration, and personalized emotional connections [6] Future Trends - The home decoration industry is expected to transition from price competition to value competition, driven by the deepening of the "good house" concept and the continuous improvement of industry standards [7] - Rabbit Baby aims to uphold its mission of enhancing home quality by focusing on green technology and user needs, collaborating with industry partners and consumers to create sustainable living spaces [7]