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2026新春走基层丨电商拓销路 增收有奔头
Xin Lang Cai Jing· 2026-02-14 09:17
Core Insights - The article highlights the positive impact of e-commerce on local pig farmers in Tai'an County, where farmers are experiencing increased sales and stable prices due to the establishment of an agricultural e-commerce base [2][4]. Group 1: E-commerce Impact on Farmers - Farmers like Yang Dezhong are no longer struggling to find buyers for their pigs, as they have secured orders even before the pigs are ready for market [2]. - Online sales account for 50% of the total output, with a 30% increase in output compared to the previous year, leading to a corresponding 30% increase in income for farmers [2][4]. - The e-commerce base has allowed farmers to focus on raising quality pigs, knowing that they will be recognized in the market [2]. Group 2: E-commerce Business Growth - The e-commerce company, led by Yang Chao, achieved a network sales revenue of over 40 million yuan in 2025, marking a 40% growth [4]. - The business model includes not only fresh pork but also processed products like smoked and marinated meats, which are selling well [4]. - The e-commerce initiative has also created job opportunities for local residents, particularly for women, by prioritizing them for positions in packaging and logistics [4]. Group 3: Community and Economic Development - The e-commerce platform is contributing to the collective income of the village by providing storage and logistics services [4]. - There are plans to expand the range of local specialty products, such as black corn and Yunliu sweet potatoes, to reach larger markets through e-commerce [4]. - The overall sentiment in the community is optimistic, with local farmers feeling more financially secure and hopeful for the future [4].