Core Insights - Xiaohongshu has implemented a robust original content protection initiative, achieving an average of over 6 million actions against content theft per month, with a total of 2.63 million accounts penalized over the past year [1][3] - The platform has introduced an "original certification feature" that has protected 63,000 original authors and penalized 32,000 impersonating accounts and 1.24 million instances of content theft in the last five months [1][3] Group 1 - Xiaohongshu is committed to protecting creators' hard work and encourages the continuous output of high-quality original content [3] - The original protection project has enhanced its ability to identify copied content, optimized recognition standards, and improved algorithmic capabilities while reducing response time to user infringement complaints from several days to within 24 hours [3] - The platform is actively educating users by updating rules and increasing notifications to encourage more creators to shift from copying to original content [3] Group 2 - To further safeguard original rights, Xiaohongshu plans to launch a "note original declaration" feature in May, allowing all users to declare their independently created notes as original, which will then receive a designated "original" label and comprehensive protection [3] - The account original certification will also open a "green channel" for external creators, allowing those with over 10,000 followers on any platform to apply [3] - The head of original protection governance at Xiaohongshu emphasized the value of original authors and the platform's commitment to maintaining a fair and orderly creative ecosystem by rigorously combating copying, plagiarism, and impersonation [3]