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小红书封禁超1200万个虚假账号
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-05 08:24
(原标题:小红书封禁超1200万个虚假账号) 在小红书的评论区里,几条"带名牌包上高铁"的笔记掀起了争论。笔记里往往是一张香奈儿的豆腐包靠 在高铁窗边,或者爱马仕放在前方桌板上。配文:"高铁好多人看着,被看出来了?" 21记者了解到,当前小红书主要打击的造假账号有两类:一类是机构自建编辑团队运营的"伪素人"账 号,会精心营造医生、白领、学生等人设,发生活内容养号的同时,悄悄夹带私货;另一类是在众包平 台招募普通用户作假的"众包"账号,批量发布同质化虚假营销笔记和评论。 下方评论区吵了起来,有人在分析包的真假,还有人问哪里能买同款。博主耐心地一条条回复询问:可 私。点进主页,个人介绍是一串汉字和数字夹杂的神秘号码。 这是近期小红书在治理日上披露的一则虚假营销典型案例。今年8月,平台发现一个假货团伙利用"钓鱼 笔记+评论区引导+主页导流"的链条,成规模地售卖山寨名牌包。最终,平台清理了近20万条违规内 容。 这样的虚假营销并非个案,根据小红书披露的数据,从今年3月以来,封禁了虚假账号超1200万个,处 置虚假营销笔记1376万篇,清理虚假评论超3.6亿条。 ...
小红书营销打假升级 如何防止广告信任被透支
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-30 08:17
21世纪经济报道记者肖潇 北京报道 在小红书的评论区里,几条"带名牌包上高铁"的笔记掀起了争论。笔记里往往是一张香奈儿的豆腐包靠 在高铁窗边,或者爱马仕放在前方桌板上。配文:"高铁好多人看着,被看出来了?" 下方评论区吵了起来,有人在分析包的真假,还有人问哪里能买同款。博主耐心地一条条回复询问:可 私。点进主页,个人介绍是一串汉字和数字夹杂的神秘号码。 小红书账号治理成员必行提到,部分团队还会搭建场景来模拟日常,例如在公司布置宿舍、卧室的"假 实景"拍摄。他们以日常内容养号,再悄然夹带私货。如果不仔细甄别,很难与真人区分。 这是近期小红书在治理日上披露的一则虚假营销典型案例。今年8月,平台发现一个假货团伙利用"钓鱼 笔记+评论区引导+主页导流"的链条,成规模地售卖山寨名牌包。最终,平台清理了近20万条违规内 容。 这样的虚假营销并非个案,社交平台在电商化的趋势下,越来越容易成为灰产的目标。根据小红书披露 的数据,从今年3月以来,封禁了虚假账号超1200万个,处置虚假营销笔记1376万篇,清理虚假评论超 3.6亿条。小红书强调,虚假营销是这半年的治理重点。 猫鼠游戏 多个媒体此前报道,河南郑州聚集着多个运营团队 ...
热搜炒作明星个人动态和琐事内容,微博、快手被网信部门查处
Nan Fang Du Shi Bao· 2025-09-20 10:02
Group 1 - The National Internet Information Office (NIIO) has recently taken action against Weibo and Kuaishou for failing to manage harmful content effectively on their platforms [1] - Both platforms were found to have high levels of undesirable information related to celebrity gossip and personal dynamics on their trending lists, prompting regulatory intervention [1] - The NIIO has emphasized its commitment to addressing violations that disrupt the online ecosystem and will continue to enforce regulations to ensure platforms fulfill their responsibilities [1] Group 2 - On September 11, Xiaohongshu was also penalized for similar issues regarding the promotion of celebrity-related content on its trending lists, leading to the establishment of a special task force for rectification [1] - The NIIO's actions reflect a broader initiative to maintain a clean online environment by holding platforms accountable for their content management practices [1]
微博、快手被约谈,热搜榜大量炒作明星个人动态
Xin Hua Ri Bao· 2025-09-20 09:54
Group 1 - The National Cyberspace Administration of China has taken measures against Weibo for failing to manage harmful content effectively, including a warning and a directive to rectify the situation [1] - The focus is on maintaining a clean and healthy online environment that aligns with public interests, emphasizing the importance of platforms fulfilling their responsibilities [1] - Similar actions have been taken against Kuaishou for presenting inappropriate content related to celebrity gossip, indicating a broader crackdown on platforms that do not adhere to content management regulations [3] Group 2 - Xiaohongshu has also faced penalties for its poor management of trending topics, with the National Cyberspace Administration guiding local authorities to enforce corrective measures [5] - In response to the penalties, Xiaohongshu has established a special task force to improve its management of trending topics and ensure compliance with regulatory requirements [7] - The company has committed to learning from this incident and enhancing its content management responsibilities while welcoming public oversight [8]
选择上海 让灵感被看到 第二届上海网络视听内容创作者大会举行
Jie Fang Ri Bao· 2025-09-20 02:37
Core Insights - The Shanghai online audio-visual industry is experiencing steady and healthy growth, with an industry scale reaching 241.8 billion yuan in 2024, marking a historical high [1] - The "Shanghai Internet Content Creators Activity Month" was launched in September, featuring the second Shanghai Online Audio-Visual Content Creators Conference, focusing on the future of the industry [1] - Shanghai is recognized as a hub for content creation due to its inclusive culture and innovative environment, attracting numerous creators and platforms [1] Industry Growth - By the end of 2024, the domestic online audio-visual industry is projected to exceed 1.22 trillion yuan, with a total of 757,000 related enterprises, including 125,000 new companies in 2024, representing over 16% growth [2] - The number of online video users has surpassed 1.07 billion, nearly covering the entire internet user base, while short video creator accounts have reached 1.62 billion, with daily uploads exceeding 130 million [2] - Shanghai's local key platform user base has surpassed 500 million, accounting for more than half of the national internet users, with Bilibili's daily active users at 109 million and Xiaohongshu adding over 450,000 notes daily [2] Attraction of Quality Creators - The "Hu Jiu Tiao" policy has positioned Shanghai as a source of trending content and provides a platform for creators to showcase their talents [3] - The "V Gathering Place" has attracted over 20 high-quality creators with a combined fan base exceeding 100 million, with an additional 300 companies expressing interest in joining [3] - The Huangpu District's FTC provides physical space and connects creators with local policies, resources, and industry ecosystems, successfully registering 23 companies in a short period [3]
小红书与虚假营销上演“猫鼠游戏”
Hua Er Jie Jian Wen· 2025-09-18 14:41
作者 | 王小娟 编辑 | 黄昱 "虚假营销不仅破坏了小红书真实的社区生态,也扰乱了公平的商业秩序。" 在小红书诞生的12年里,其一直以真实平等分享的社区氛围而被用户所追捧。如今它已经发展成为集社交、内容创作和电商于一身的综合平台,月活跃用户 突破3亿,它已成为中国新一代智能手机用户获取旅行评测与生活方式建议的首选平台。 而与此同时,随着用户养成在小红书搜索之后再购买的行为习惯,不少商家也盯上小红书,进行着一系列的虚假营销,持续影响着普通用户的使用体验。 所谓虚假营销,指的是通过伪装真实,来实现营销目的的行为。其治理难点在于利益驱动下的"强隐蔽性"和"强对抗性"。莱戈在分享中介绍:"虚假营销往 往呈现跨账号、跨笔记/评论、跨环节的对抗特点,仅靠专项小组'各管一摊'难以根治。" 面对这一挑战,小红书的"打击虚假营销战队"构建了账号、内容、行业、品牌、搜索五大治理板块。 具体而言,账号治理从源头打击虚假营销。团队会捕捉账号的"异常行为",并结合内容、关联违规品牌等多维度进行识别。 账号治理负责人必行介绍,团队会捕捉账号的"异常行为",并结合内容、关联违规品牌等多维度进行识别,半年封禁1200多万虚假账号,主打不放 ...
重拳出击虚假营销,小红书组建了一支“战队”
3 6 Ke· 2025-09-18 09:44
一家三口站在某所知名小学校门前,松弛合照,下方评论区都在问询,"这么优秀的娃,究竟该怎么培养?"看似不经意的发帖,背后却是一番精心策划的 计算。 流量越涨越快,问询评论越来越多。终于,发帖人将育儿的话题引向一门编程课链接。 这便是小红书打击虚假营销战队分享的一则虚假营销的典型案例。 为何小红书会如此痛恨虚假营销?核心在于,成立12年来,依托最核心的特质——真实,小红书聚集了大量用户在社区内真诚友好分享,伴随种草文化的 生根发芽,它也逐渐成长为消费决策的关键一站。此类虚假营销,正在对小红书社区的真实属性发起挑战,不仅严重搅乱原有的社区生态,也损害了在小 红书商业生态中经营成长的品牌与商家的正当权益。 随着消费决策链路的下移,互联网内容平台成为品牌商家抢占心智的必争之地。竞争之中泥沙俱下,虚假营销开始成为这些平台的普遍乱象。低质、虚假 内容,以刷量、控评等手段操纵流量走向,破坏着用户对平台的信任。两个月前,以每天批量复制爆款内容生产出海量笔记,广泛投放于素人账号的郑州 模式也让这一话题受到了更广泛的关注。 打击虚假营销,已经成为今天所有平台的共识。从今年来,多个平台陆续推出新规治理"虚假营销"等不当行为。 作为一 ...
重拳出击虚假营销,小红书组建了一支“战队”
36氪未来消费· 2025-09-18 09:43
让虚假营销成为历史。 随着消费决策链路的下移,互联网内容平台成为品牌商家抢占心智的必争之地。竞争之中泥沙俱下,虚假营销开始成为这些平台的普遍乱象。低质、虚假 内容,以刷量、控评等手段操纵流量走向,破坏着用户对平台的信任。两个月前,以每天批量复制爆款内容生产出海量笔记,广泛投放于素人账号的郑州 模式也让这一话题受到了更广泛的关注。 打击虚假营销,已经成为今天所有平台的共识。从今年来,多个平台陆续推出新规治理"虚假营销"等不当行为。 作为一个以真实为底色的社区,小红书对虚假营销向来绝不容忍。今年3月来,小红书正式成立"打击虚假营销战队",以一支战队姿态联合作战,共同破 解社区治理难题。 针对虚假的协同战役 一家三口站在某所知名小学校门前,松弛合照,下方评论区都在问询,"这么优秀的娃,究竟该怎么培养?"看似不经意的发帖,背后却是一番精心策划 的计算。 这便是小红书打击虚假营销战队分享的一则虚假营销的典型案例。 为何小红书会如此痛恨虚假营销?核心在于,成立12年来,依托最核心的特质——真实,小红书聚集了大量用户在社区内真诚友好分享,伴随种草文化 的生根发芽,它也逐渐成长为消费决策的关键一站。此类虚假营销,正在对小红书 ...
小红书首次公开AI技术体系,为最大规模校招拼了
量子位· 2025-09-17 11:06
Core Insights - Xiaohongshu announced its largest-ever campus recruitment for 2026, opening eight major job categories, with a significant increase in technical positions, which surged by 2.5 times [1][3]. Group 1: Recruitment and Talent Development - The company is in a rapid growth phase, necessitating a large influx of talent due to the emergence of new businesses and functions [3]. - Xiaohongshu places high importance on the potential and growth of campus recruits, as past recruits have quickly developed into key business personnel, reinforcing the commitment to invest in campus recruitment and training [3][42]. - The "Shu Guang Plan" is a two-year growth program for all campus recruits, aimed at helping them quickly understand the company culture and integrate into the organization [46][50]. Group 2: AI Technology System - Xiaohongshu's AI technology system is divided into five key components, which support its large UGC community of over 350 million monthly active users [10][8]. - The AI infrastructure provides the necessary support for efficient operation of AI models and technologies, enhancing user experience and content accuracy [16]. - The search and recommendation algorithms emphasize community interaction and personalized user experiences, moving beyond traditional keyword matching [15][23]. Group 3: Career Guidance and Skills Development - During the live session, experts emphasized that potential is more important than experience for young job seekers, highlighting the value of learning and dedication [34][35]. - The balance between cutting-edge research and practical application in the AI field was discussed, with a focus on the greater opportunities in commercial applications compared to academic exploration [38]. - Xiaohongshu encourages recruits to find their interests and develop unique value while remaining aware of external developments in the industry [39].
小红书0-1入门级宝典
Sou Hu Cai Jing· 2025-09-14 08:47
今天分享的是:小红书0-1入门级宝典 报告共计:159页 《小红书0-1入门级宝典》核心内容总结 该宝典围绕小红书新手运营的核心需求,从账号、政策、心态、内容四大维度梳理避坑要点,同时涵盖高频问题解答、专业术 语解读、定位与内容创作技巧、引流投放策略及变现方式,为新手提供全面指引。 账号运营是基础,新号或注销重注册账号需模仿正常用户行为养号一周再发笔记,避免被判异常;建议一机一号,同网络账号 不超3个,且严禁刷假数据。个人资料中,昵称、头像等不可冒用官方或政府名称,不能留联系方式,小红书号可用微信号但忌 用手机号,简介仅能放邮箱且可借emoji替代敏感词,站外导流行为在资料、笔记、评论区等场景均需避免。 政策层面,用户需遵守法律法规与社区公约,发布符合主流价值观的内容,规避涉及违法、危害安全、违背公序良俗等违规内 容,可在创作中心规则中心查看详细公约。 心态调整同样关键,新手易陷入急功近利、缺乏自信、自我感动的误区,需认识到自媒体是长期过程,坚持输出并以用户思维 创作。 内容创作是核心,需避免朋友圈式碎碎念、主页混乱、题文不符、修图过度、虚假测评、侵权、发布违禁内容、无资质发布特 定领域内容、伪科普及广告植入 ...