Group 1 - The core point of the article is that Xiangpiaopiao has officially announced Olympic champion Sun Yingsha as its brand ambassador, promoting its premium health drink series, which emphasizes "freshly brewed tea bags, real milk ingredients," and "light burden" [1] - The brand aims to explore new health strategies through this collaboration, providing high-quality products to more consumers [1] - In addition to the product promotion, the brand will offer various merchandise such as canvas bags, stickers, postcards, and interactive activities for fans [1] Group 2 - The promotional campaign includes a special package featuring 38 items for 229 yuan, highlighting the value proposition of the products [3] - The campaign also includes limited-time offers and gifts, such as a "Sasha Happy" gift box and a canvas bag, emphasizing scarcity and urgency in the promotion [3] - The promotional strategy is designed to attract consumers through engaging marketing tactics and exclusive merchandise [3]