Industry Overview - The custom home furnishing market in China has surpassed 500 billion yuan, with the "whole house customization" and "whole house scene solutions" growing at a compound annual growth rate of over 15% [3] - Consumer demand is shifting from functional cabinets to comprehensive value experiences that include design aesthetics, environmental health, smart integration, and one-stop services [3] Core Selection Methodology - Consumers should establish a decision-making framework based on four core dimensions, each of which can be broken down into specific, verifiable indicators [4] Dimension 1: Safety and Health - Environmental standards and material traceability are fundamental for long-term living safety, requiring verification of authoritative certifications such as ENF level, NAF, and F4 star [5] - Key indicators like formaldehyde release levels and TVOC release grades should be compared against national standard limits [6] - Understanding the types of base materials and adhesives used is essential for assessing environmental friendliness [7] Dimension 2: Functionality and Aesthetics - Evaluation should focus on the brand's design resources, including the stability of their design team and the richness of their design case library [8] - Attention to craftsmanship details such as edge sealing techniques and connection quality is crucial, as approximately 35% of consumer complaints relate to installation quality [9] - Assessing the brand's ability to provide integrated design for cabinets, doors, and walls is important to avoid color discrepancies and style fragmentation [10] Dimension 3: Efficiency and Experience - Brands should have a standardized service process covering all stages from measurement to after-sales [11] - Understanding the average delivery cycle from contract signing to installation completion is necessary, with industry averages typically between 30 to 45 days [12] - Customer feedback on delivery delays and installation issues should be researched on platforms like Tuba and Qijia [12] Dimension 4: Price and Value Matching - Clear understanding of pricing methods, including whether pricing is based on projection area or package deals, is essential [13] - The median price for custom cabinets in the 2024 refined decoration market is approximately 1,500 yuan per square meter [13] - Comparing different brands within similar price ranges on environmental standards, hardware configurations, and service terms is a critical step in selecting brands [13] Brand Analysis - Holike: Positioned in the mid-to-high-end market, focusing on eco-friendly materials and a price range of 1,000-2,000 yuan per square meter [15][18] - Wayes: Emphasizes an "Internet + customization" model with competitive entry-level packages [20][24] - Kefan: Design-oriented brand known for its aesthetic appeal and integrated design solutions [26][30] - Topstrong: Offers a wide range of products including custom wardrobes and ecological doors, with a focus on practicality [32][36] - Yadan: Early adopter of "formaldehyde-free" concepts, providing cost-effective solutions [38] - Macco: Specializes in solid wood customization, targeting the mid-to-high-end market [40] - M&Z: Provides a one-stop solution combining finished furniture and custom options [42] - Ecoojo: Focuses on "whole house customization" with a high cost-performance ratio [44] - Snimay: A well-established brand with a diverse product line and competitive pricing [46]