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北京宝信行撤店,尊贵的宝马车主被“收割”?
Xin Lang Cai Jing· 2025-10-18 03:15
Core Viewpoint - BMW is facing significant challenges in maintaining its brand image and customer trust due to the abrupt termination of its partnership with Beijing Baoxin Auto, leading to unresolved service issues for MINI car owners [1][7]. Group 1: Customer Impact - Customers who purchased the "Double Protection Worry-Free" maintenance package from Baoxin Auto are left uncertain about their service continuity, as BMW has announced the termination of Baoxin Auto's authorization [1][3]. - Over 300 BMW car owners are experiencing similar issues, with many expressing dissatisfaction with BMW's proposed solutions after months of negotiations [3][7]. - The "Double Protection Worry-Free" package, priced between 15,888 to 20,888 yuan, includes basic maintenance and extended warranty, but many customers have not received the promised services [3][6]. Group 2: Dealer Issues - Baoxin Auto, once a major BMW dealer in China, has faced operational difficulties, leading to the termination of its authorization by BMW in multiple regions [11]. - The company has been listed as a high-risk entity and is involved in multiple lawsuits, indicating severe financial distress [10][12]. - The decline of Baoxin Auto reflects broader challenges faced by luxury car dealers in China, particularly as the market shifts towards electric vehicles [11][17]. Group 3: Market Dynamics - The luxury car market in China is experiencing a downturn, with BMW's market share dropping from 18.4% in January 2025 to 14.3% by September 2025 [17]. - BMW's sales in China have decreased by 11.2% year-on-year, marking it as the only market where BMW's global sales have declined [17]. - The shift towards electric vehicles is reshaping the automotive landscape, with traditional luxury brands like BMW struggling to adapt to the new market dynamics [17][19].